It’s better than good, it’s Twitterific

by Mathew on December 11, 2007 · 6 comments

I’ve been noticing the same thing that Forrester analyst Jeremiah Owyang is writing about, namely, that Twitter usage seems to be increasing, and that it is also driving more activity elsewhere, including to my blog — in part, I think, because I automatically post new entries to my Twitter feed (which is here, in case anyone is interested).

More people seem to be following me, with new ones being added almost every day. I’ve also noticed more Twitter results showing up in Google News searches, although apparently this has been happening for some time now. Not only that, but when I scroll through the status updates from my Facebook friends, a surprising number of them say that so-and-so “is twittering…” and then what their message is.

This fits with my theory that Twitter is really just the Facebook status update separated from the site and living on its own. It seems that more and more people like that functionality — or maybe it’s just the geeks. David Armano of Critical Mass says it’s because Twitter is a “conversation ecosystem,” which is an interesting idea.

Paul Bradshaw has some lessons on how to use Twitter as a “micro-blog,” and my friend Paul Kedrosky — ever the iconoclast — says that it’s neither IM nor email nor Facebook status; it’s all those things and less. Scott Karp, meanwhile, explains why he has given it up.

  • http://www.propr.ca Joseph Thornley

    Mathew, I personally view Twitter as a vehicle for conversation with the people whose ideas and blogs I find interesting. And this is reflected in the fact that I follow about 80% of the people who follow me.

    This isn't a criticism, just an observation. The fact that you follow only 1 in 10 of the people who follow you suggests that you have a different view of Twitter. Combine that with the fact that you tweet about every one of your blog posts and it raises the question: Do you view it primarily as a promotional vehicle – another way to attract attention and promote traffic to your blog?

    I'm not suggesting that there is anything wrong with that. But I think that if you look at the follower/following ratio, it's a quick giveaway of whether people see Twitter as conversation or marketing.

    Just a thought. :-)

  • http://www.webomatica.com/wordpress/ webomatica

    So when do we get “Techmeme: Twitter Edition”?

  • http://www.mathewingram.com/work mathewi

    A fair point, Joe.

    To be honest, I would have to say that my view of Twitter — like my
    view of blogs — is that it's somewhere in that grey area between
    marketing and conversation.

    Do I want people to know about and read my new blog posts? Sure I do.
    Do I want to have a conversation with them about those posts?
    Definitely.

    Like I said, my view continues to evolve. Thanks for the input.

  • http://www.twistimage.com/blog mitchjoel

    I also find it fascinating that my twitter profile ranks higher than my LinkedIn profile when I do an ego-surf on “mitch joel” in Google. There does seem to be a strong appetite for the content in twitter.

    My primary use to flick out there short snippets or insights that are not “Blog-worthy.” I try not to post in twitter stuff I have in my other channels.

  • http://www.twistimage.com/blog mitchjoel

    I also find it fascinating that my twitter profile ranks higher than my LinkedIn profile when I do an ego-surf on “mitch joel” in Google. There does seem to be a strong appetite for the content in twitter.

    My primary use to flick out there short snippets or insights that are not “Blog-worthy.” I try not to post in twitter stuff I have in my other channels.

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