The data points continue to pile up in favour of the decision by the New York Times to drop its subscription service: according to a post over at TechCrunch, traffic to the NYT website has climbed by more than 60 per cent since the wall was removed at the beginning of September. ComScore’s latest survey apparently shows that the Times got 19.4 million visitors in October, compared with about 12 million in August — for an increase of 7.5 million or 64 per cent. There are issues with comScore, as there are with most of the major measurement firms, but when combined with the New York Times traffic numbers that I recently mentioned from Nielsen, it’s obvious where the overall trend is going.

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Mathew 2416 posts

I'm a Toronto-based former senior writer with Gigaom and my favorite things to write about are social technology, media and the evolution of online behavior

2 Responses to “More evidence that free is better”
  1. […] seen recent numbers, but within a few months of the NYT dropping its wall, traffic to the site appeared to have surged. Whether the Times has been able to monetize all of that new traffic — and […]

  2. […] seen recent numbers, but within a few months of the NYT dropping its wall, traffic to the site appeared to have surged. Whether the Times has been able to monetize all of that new traffic — and […]

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