NYT traffic jumps after paywall drop

by Mathew on November 15, 2007 · View Comments

More ammunition (for those who need more) for the dropping of the New York Times’ pay wall: according to Nielsen data for October, the paper’s readership — in terms of unique visitors — jumped to 17.5 million in October, up from 14.6 million the month before. A rise of almost 3 million uniques in a single month is pretty incredible. Maybe it was all that Britney Spears coverage. Hat tip for the link goes to Beet, which has posted a video interview with Vivian Schiller of the Times.

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  • John

    The “Share This” feature should have an option to send this entry to your bosses at the Globe and Mail. Maybe they'll follow the NYT's lead.

  • http://www.mathewingram.com/work mathewi

    Thanks, John. I can assure you that they've heard plenty of such comments already — including some from me :-)

  • John

    The “Share This” feature should have an option to send this entry to your bosses at the Globe and Mail. Maybe they'll follow the NYT's lead.

  • http://www.mathewingram.com/work mathewi

    Thanks, John. I can assure you that they've heard plenty of such comments already — including some from me :-)

  • http://www.mathewingram.com/work/2007/12/10/more-evidence-that-free-is-better/ More evidence that free is better – - mathewingram.com/work

    [...] of the major measurement firms, but when combined with the New York Times traffic numbers that I recently mentioned from Nielsen, it’s obvious where the overall trend is [...]

  • http://mathewingram.com/media/2007/12/10/more-evidence-that-free-is-better/ More evidence that free is better – - mathewingram.com/media

    [...] of the major measurement firms, but when combined with the New York Times traffic numbers that I recently mentioned from Nielsen, it’s obvious where the overall trend is [...]

  • http://www.mathewingram.com/work/2008/01/24/fred-is-right-and-rupert-is-wrong/ Fred is right and Rupert is wrong – - mathewingram.com/work

    [...] wasn’t growing. And it certainly wasn’t growing as quickly as the NYT’s traffic has been since it removed the wall. I think the Journal would be wise to trade the bird it has in its hand [...]

  • http://mathewingram.com/media/2008/01/24/fred-is-right-and-rupert-is-wrong/ Fred is right and Rupert is wrong – - mathewingram.com/media

    [...] wasn’t growing. And it certainly wasn’t growing as quickly as the NYT’s traffic has been since it removed the wall. I think the Journal would be wise to trade the bird it has in its hand [...]

  • http://onlinejournalismblog.com/2008/01/28/making-money-from-journalism-new-media-business-models-a-model-for-the-21st-century-newsroom-pt5/ Making money from journalism: new media business models (A model for the 21st century newsroom pt5 « Online Journalism Blog)

    [...] is free. Paywalls don’t work – or rather, they work against your main source of revenue: advertising. Any money you make from [...]

  • http://ireview.ru/wsj-delaet-bolshe-kontenta-besplatnym-i-povyshaet-ceny-na-podpisku/ WSJ делает больше контента бесплатным и повышает цены на подписку. | iReview

    [...] NYT отменили подписку вовсе и трафик за месяц увеличился с 14.6 до 17.5 млн. [...]

  • http://www.mathewingram.com/work/2008/06/02/globe-and-mail-pay-wall-comes-down/ Globe and Mail pay wall comes down » mathewingram.com/work |

    [...] numbers, but within a few months of the NYT dropping its wall, traffic to the site appeared to have surged. Whether the Times has been able to monetize all of that new traffic — and thus make up for [...]

  • http://burden.ca/blog/2009/02/01/10-reasons-news-sites-paywalls Printed Matters » 10 reasons news sites should not use paywalls

    [...] Oh right…we don’t have to argue from principles. We can just gather empirical evidence. [...]

  • http://onlinejournalismblog.com/2009/03/13/if-youre-still-thinking-about-charging-for-online-news-in-2009-youre-dead-already-a-primer/ If you’re still thinking about charging for online news in 2009, you’re dead already (a primer | Online Journalism Blog)

    [...] “Paywalls don’t work: we don’t have to argue from principles. We can just gather empirical evidence. [...]

  • http://evolvingnewsroom.co.nz/a-primer-on-new-media-business-models A primer on new media business models | The Evolving Newsroom

    [...] print you could have your cover price and your ads; online, any paywall means vastly reduced readership because you are cutting out distribution channels – not just Google, but the readers themselves who [...]

  • http://tejiendo-redes.com/2009/11/02/ganando-plata-con-el-periodismo-modelos-de-negocio-de-los-nuevos-medios-modelo-para-la-redaccion-del-siglo-xxi-5ta-parte/ Ganando plata con el periodismo: modelos de negocio de los nuevos medios (Modelo para la redacción del siglo XXI – 5ta parte « tejiendo redes)

    [...] contenido es gratis. Las paredes de pago no funcionan – o quizás, funcionan en contra de tu principal fuente de ganancia: publicidad. Cualquier cantidad [...]

  • http://shenyeeaun.com/wordpress/?p=445 Making money from journalism: new media business models (A model for the 21st century newsroom pt5 « Shen Yee Aun)

    [...] is free. Paywalls don’t work – or rather, they work against your main source of revenue: advertising. Any money you make from [...]

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