Matt Kelly of the Mirror decries what he believes to be a cruel delusion on the part of newspapers, who have used SEO techniques to accumulate a broader audience — but have succeeded only in attracting “locusts” who have little long-term value, while at the same time cheapening their content and advertising.

Below, he brags about how low the traffic from search engines is to two new sites that the Mirror launched, deliberately ignoring SEO:


Crucially, traffic from search engines is ridiculously low for a newspaper website. Around 15 percent for MirrorFootball and less than 10 for 3am. That means the vast majority of traffic has either come from bookmarks, or a referral from an informed source. We get a lot of traffic to both sites from social networks like Twitter and Facebook. Not recommendations from a search engine, but from a friend. That’s how to grow a meaningful audience.

Posted via web from mathewingram’s posterous

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I'm a Toronto-based former senior writer with Gigaom and my favorite things to write about are social technology, media and the evolution of online behavior

15 Responses to “Daily Mirror editor says to forget about SEO”
  1. Twitter Comment


    Daily Mirror editor says to forget about SEO [link to post]

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  2. Twitter Comment


    SEO: Daily Mirror editor says to forget about SEO [link to post]

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  3. Twitter Comment


    SEO RSS: Daily Mirror editor says to forget about SEO: Matt Kelly of the Mirror decries what he be.. [link to post] #seo

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    Daily Mirror editor says to forget about SEO [link to post] #seo

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    Daily Mirror editor says to forget about SEO: Matt Kelly of the Mirror decries what he believes to be a cruel delus… [link to post]

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  6. And what sort of indexable content may the tabloid Mirror have?

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    Daily Mirror editor says to forget about SEO: Below, he brags about how low the traffic from search engi.. [link to post]
    Plz Rt

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    Daily Mirror editor says to forget about SEO: Matt Kelly of the Mirror decries what he believes to be a cruel d.. [link to post]

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  9. seo is nothing? i don't think so

  10. I dont agree that seo is nothing

  11. Ignore SEO at your peril. Especially when the majority of the best practices are pretty straight forward to execute on.

  12. Ignore SEO at your peril. Especially when the majority of the best practices are pretty straight forward to execute on.

  13. Daily Mirror editor says to forget about SEO Search traffic is the least valuable to publishers..ok

  14. about SEO Search traffic is the least valuable to publishers.

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