Daily Mirror editor says to forget about SEO

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Matt Kelly of the Mirror decries what he believes to be a cruel delusion on the part of newspapers, who have used SEO techniques to accumulate a broader audience — but have succeeded only in attracting “locusts” who have little long-term value, while at the same time cheapening their content and advertising.

Below, he brags about how low the traffic from search engines is to two new sites that the Mirror launched, deliberately ignoring SEO:

Crucially, traffic from search engines is ridiculously low for a newspaper website. Around 15 percent for MirrorFootball and less than 10 for 3am. That means the vast majority of traffic has either come from bookmarks, or a referral from an informed source. We get a lot of traffic to both sites from social networks like Twitter and Facebook. Not recommendations from a search engine, but from a friend. That’s how to grow a meaningful audience.

Posted via web from mathewingram’s posterous

Comments (15)

  1. Twitter Comment


    Daily Mirror editor says to forget about SEO [link to post]

    Posted using Chat Catcher

    Thursday, December 3, 2009 at 8:25 pm #
  2. Twitter Comment


    SEO: Daily Mirror editor says to forget about SEO [link to post]

    Posted using Chat Catcher

    Thursday, December 3, 2009 at 8:31 pm #
  3. Twitter Comment


    SEO RSS: Daily Mirror editor says to forget about SEO: Matt Kelly of the Mirror decries what he be.. [link to post] #seo

    Posted using Chat Catcher

    Thursday, December 3, 2009 at 8:39 pm #
  4. Twitter Comment


    Daily Mirror editor says to forget about SEO [link to post] #seo

    Posted using Chat Catcher

    Thursday, December 3, 2009 at 9:00 pm #
  5. Twitter Comment


    Daily Mirror editor says to forget about SEO: Matt Kelly of the Mirror decries what he believes to be a cruel delus… [link to post]

    Posted using Chat Catcher

    Friday, December 4, 2009 at 1:28 am #
  6. Mike wrote::

    And what sort of indexable content may the tabloid Mirror have?

    Friday, December 4, 2009 at 3:44 am #
  7. Twitter Comment


    Daily Mirror editor says to forget about SEO: Below, he brags about how low the traffic from search engi.. [link to post]
    Plz Rt

    Posted using Chat Catcher

    Friday, December 4, 2009 at 5:21 am #
  8. Twitter Comment


    Daily Mirror editor says to forget about SEO: Matt Kelly of the Mirror decries what he believes to be a cruel d.. [link to post]

    Posted using Chat Catcher

    Friday, December 4, 2009 at 6:35 am #
  9. Web Tasarim wrote::

    seo is nothing? i don't think so

    Friday, December 4, 2009 at 1:10 pm #
  10. Chris wrote::

    I dont agree that seo is nothing

    Monday, December 7, 2009 at 5:53 am #
  11. i also agree with you!

    Thursday, March 4, 2010 at 9:36 am #
  12. Ignore SEO at your peril. Especially when the majority of the best practices are pretty straight forward to execute on.

    Sunday, December 13, 2009 at 9:43 pm #
  13. Ignore SEO at your peril. Especially when the majority of the best practices are pretty straight forward to execute on.

    Monday, December 14, 2009 at 3:43 am #
  14. video seo wrote::

    Daily Mirror editor says to forget about SEO Search traffic is the least valuable to publishers..ok

    Thursday, March 11, 2010 at 4:58 am #
  15. about SEO Search traffic is the least valuable to publishers.

    Monday, March 22, 2010 at 11:20 am #