Daily Mirror editor says to forget about SEO

by Mathew on December 3, 2009 · 15 comments

Matt Kelly of the Mirror decries what he believes to be a cruel delusion on the part of newspapers, who have used SEO techniques to accumulate a broader audience — but have succeeded only in attracting “locusts” who have little long-term value, while at the same time cheapening their content and advertising.

Below, he brags about how low the traffic from search engines is to two new sites that the Mirror launched, deliberately ignoring SEO:


Crucially, traffic from search engines is ridiculously low for a newspaper website. Around 15 percent for MirrorFootball and less than 10 for 3am. That means the vast majority of traffic has either come from bookmarks, or a referral from an informed source. We get a lot of traffic to both sites from social networks like Twitter and Facebook. Not recommendations from a search engine, but from a friend. That’s how to grow a meaningful audience.

Posted via web from mathewingram’s posterous

  • http://twitter.com/Position1Media/statuses/6320480350 Position1Media (Position One Media)

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  • http://twitter.com/Geek_Feed/statuses/6320597446 Geek_Feed (LaurieMcCulloch)

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  • http://twitter.com/SEO_Me/statuses/6320843585 SEO_Me (SEO Links)

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  • http://twitter.com/tzabaoth/statuses/6321415466 tzabaoth (SEO, PPC, SEM)

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  • http://twitter.com/wayrustic/statuses/6328454565 wayrustic (JT James Teague)

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  • http://michal.osmenda.com/ Mike

    And what sort of indexable content may the tabloid Mirror have?

  • http://twitter.com/SEO_FreeTraffic/statuses/6332315254 SEO_FreeTraffic (Merigot Gueu)

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    Daily Mirror editor says to forget about SEO: Below, he brags about how low the traffic from search engi.. [link to post]
    Plz Rt

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  • http://twitter.com/iamseoexpert/statuses/6332650645 iamseoexpert (Mary Ann)

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  • http://www.devekip.com Web Tasarim

    seo is nothing? i don't think so

  • http://www.websites-seo.gr/ Chris

    I dont agree that seo is nothing

  • http://www.outridersearch.ca/ Jeff L – Outrider

    Ignore SEO at your peril. Especially when the majority of the best practices are pretty straight forward to execute on.

  • http://www.outridersearch.ca/ Jeff L – Outrider

    Ignore SEO at your peril. Especially when the majority of the best practices are pretty straight forward to execute on.

  • http://www.firstpagegoogleresults.com/ website marketing seo

    i also agree with you!

  • http://firstpagegoogleresults.com/ video seo

    Daily Mirror editor says to forget about SEO Search traffic is the least valuable to publishers..ok

  • http://firstpagegoogleresults.com/ seo for website

    about SEO Search traffic is the least valuable to publishers.

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