Ashton Kutcher and the evolution of media

by Mathew on April 17, 2009 · 9 comments

The standard response from many people on Twitter this week to the news that Ashton Kutcher wanted to get a million followers was thinly veiled (or not-so-thinly veiled) disgust. Long-time Twitter fans were outraged that anyone — let alone a two-bit TV actor — would be so blatantly egotistical, and trivialize such a great social-media tool in that way, just so he could get on the Oprah show. Shane Richmond said that it wasn’t clear who was the bigger “Twitter tool,” Ashton or Oprah. All of these comments, of course, ignored the fact that Kutcher was using his campaign to raise money for malaria relief efforts, and has in fact raised a total of almost $1-million, according to a recent tweet.

So Ashton is more or less using Twitter as the 21st-century version of Jerry Lewis’s telethon for muscular dystrophy. That isn’t the interesting thing about his use of the social network, at least as far as I’m concerned. Far from being just an egotist who wants to take advantage of a medium to promote himself — although there could well be an aspect of grandstanding to it, as there is for many people — it seems clear that the actor has thought fairly seriously about the implications of Twitter from a media-industry standpoint (my friend Andrew Cherwenka seems to agree). And as a celebrity who is in the public eye almost all the time, he also has a somewhat unique take on the media industry and how it is being transformed.

(read the rest of this post at the Nieman Journalism Lab blog)

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