Yahoo buy the New York Times? Puh-leeze

As everyone waits to find out how new Yahoo CEO Carol Bartz plans to resuscitate the struggling Internet giant, in the meantime, the stress of watching Yahoo bungle one thing after another — such as coming within inches of a merger with Microsoft, only to blow the deal at the 11th hour — seems to have taken its toll on some otherwise perceptive stock analysts. Take Gene Munster from Piper Jaffray, for example. As described by Barron’s blogger Eric Savitz, Munster recently wrote yet another “open letter” to Bartz (man, she must be getting sick of those) in which he suggested that Yahoo buy the New York Times. And maybe Gawker Media as well. Oh yes, and Twitter too. And maybe FriendFeed. And maybe some other stuff.

Is this a strategy, or a laundry list? With all due respect to Munster, rattling off a bunch of names as possible acquisitions doesn’t amount to a realistic strategy for the company at this point. I get the idea — Yahoo needs quality content, and the NYT has that in spades; Yahoo needs to get bloggy, and Gawker owns that territory in numerous key market niches; and Yahoo needs to get more social, hence Twitter and FriendFeed. But isn’t this just going to spread Yahoo’s peanut butter even thinner? It’s already gotten so thin that even peanut-butter manifesto writer Brad Garlinghouse is gone. More importantly, gobbling up Twitter or the New York Times doesn’t actually make a whole heck of a lot of sense.

(read the rest of this post at GigaOm)

8 thoughts on “Yahoo buy the New York Times? Puh-leeze

  1. Here here. Anyone remember a little deal between AOL and Time Warner? How would an identical combination produce any different results – loss of focus and loss of shareholder value?

  2. Exactly, size doesn't mean quality or returns. They need to be partnered with something that can expand their brand, to compete with Google. Right now, Google has everything Yahoo! has, but better… They need to come up with something that makes them stand out instead of just compensate for the time being. Regards!

  3. Yahoo should try to do a merger of equals with Facebook. Think of the power of a site that integrated the Social Media aspects of Facebook with the news integration and email base of Yahoo. I still use Yahoo as my homepage like a lot of others because I have my customized news and access to my email, but I go much more often to Facebook to see what’s going on with friends. Picture the current Facebook with a tab for “News” where your MyYahoo homepage would go and one for “Email.” There would be little reason to go elsewhere. Also….keeping search and competing there is a no brainer, but if giving up search to get a Facebook deal done was necessary I’d say go for it.

  4. I guess yahoo isn’t that much get down that it has to roam around in order to find others to help them out.. They have already taken their reward back in terms of their users who are following them and moving towards mountains’peak.. So their izn’t anything to say like this..

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