iTunes concessions a double-edged sword

Apple’s announcements at Macworld may have lacked some of the flair and sizzle that CEO Steve Jobs usually brought to his keynote, but there was one announcement that, arguably, will wind up changing the playing field considerably. That announcement is the news of DRM-free sales from all of the major music labels through iTunes, and the addition of variable pricing. As rumored during the run up to Macworld, the world’s largest online music store will soon start selling songs for 69 cents, 99 cents or $1.29 each. The only question now, as Peter Kafka notes in a post at MediaMemo, is whether anyone will care or not — and whether it will help to fix any of the music industry’s systemic problems.

(read the rest of this post at GigaOm)

5 thoughts on “iTunes concessions a double-edged sword

  1. He's right about nearly nobody caring, and that no Normal Humans know or care about DRM. I'm the geeky exception, having bought precious few songs from iTunes. On the other hand, I've bought over 1000 DRM-free songs from eMusic. As eMusic mostly features independent artists, this has the added benefit of supporting bands that most need the money.

    Now that iTunes is going DRM-free, I'll be able to pay a little more attention to the major labels again. Possibly to the detriment of my eMusic subscription.

    • Thanks for the comment, Darren. I fall into much the same camp myself — and I may just start looking at iTunes again as a place to shop.

  2. He's right about nearly nobody caring, and that no Normal Humans know or care about DRM. I'm the geeky exception, having bought precious few songs from iTunes. On the other hand, I've bought over 1000 DRM-free songs from eMusic. As eMusic mostly features independent artists, this has the added benefit of supporting bands that most need the money.

    Now that iTunes is going DRM-free, I'll be able to pay a little more attention to the major labels again. Possibly to the detriment of my eMusic subscription.

  3. Thanks for the comment, Darren. I fall into much the same camp myself — and I may just start looking at iTunes again as a place to shop.

  4. Pingback: Macworld 2009 iTunes Announcement Was All About the iPhone? — iPhone Tricks, Tips and Hacks

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