Soon, YouTube will be carrying ad-supported TV shows from CBS, clips from LionsGate movies with pre-rolls and post-rolls, full-length movies from MGM and exclusive content from one of the world’s leading reality-show producers. Not bad for a site that started with video clips of funny cats and skateboard pratfalls, and is still considered by some to be a kind of trailer-park ghetto of video (yes, Mark Cuban, we’re looking at you). With Hulu.com adding plenty of mainstream content too, the competition in online video definitely seems to be heating up.
Just yesterday, it was Metro-Goldwyn-Mayer that signed a deal with YouTube, allowing the video site to run full-length versions of movies (although the initial selection was somewhat less than stellar). Today, the site announced a deal with Freemantle Productions, the creators of the American Idol reality-show franchise, that will see the production company create a channel for all of its existing shows, but also a new channel for exclusive content that it will create specifically for YouTube.