LimeWire media deal: It’s no joke

by Mathew on October 29, 2008 · 7 comments

According to a report in Fortune, the file-sharing network LimeWire has signed a deal with Comedy Central that will make it easy for users of the peer-to-peer application to find and buy legal versions of comedy videos from Lewis Black, Mitch Hedberg (who appears in the video embedded here, a clip from the Just For Laughs Festival in Montreal) and others. LimeWire opened a download store in March, but until now it has consisted primarily of content from small record labels and independent artists. The addition of licensed content will make for an interesting test: Are LimeWire users willing to pay for content that they like, provided it’s easy to do so? Or are they dedicated to pirating it no matter what?

Jack Vaughn, head of Comedy Central Records, said that the network doesn’t like piracy, but that it is looking for ways to expose its content to as many new audiences as possible, and LimeWire fits that bill: “We looked at the Lime Wire Store, and we said, ‘Are they going to pay? Are they going to pay on time, and are they going to expose our artists to a new audience?’ The answer was yes.” Whether this attitude shift will help the P2P network in its ongoing fight with music labels over the copyright-infringing content on the system remains to be seen. In an unrelated move, the co-founder of the Kazaa P2P network is also trying to help such networks go legit.

  • http://www.onlinemediacultist.com Eric Berlin

    I don't know anyone who still uses LimeWire. Maybe they went underground, and certainly people are hitting up the torrent sites, but my sense is that many are kind of “done” with illegal downloads and P2P in general. Totally anecdotal evidence to be sure, and perhaps the wacky in the US could have effect on buying versus taking the additional effort to get free stuff via other means.

  • http://www.mathewingram.com/work mathewi

    I know what you mean, Eric — that certainly goes for me and many of my friends. At the same time, however, my teenaged daughters still use LimeWire a lot.

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  • http://www.drivenwide.com jonyymathew

    The major labels are constantly trying to increase the price paid for each song download and if we take a look at the data mentioned above, this is not a good idea. Also, another report pointed out the fact that Bit Torrent is the leading P2P protocol when talking about nighttime P2P traffic. This can either mean that this client is more popular or that it is used to download more and/or larger sized files. The truth of the mater is that media price is still too high for the regular user and the capacity of storage we see in media players is continuously rising.
    ————————————————–
    johnyymathew
    advisory

  • http://www.drivenwide.com jonyymathew

    The major labels are constantly trying to increase the price paid for each song download and if we take a look at the data mentioned above, this is not a good idea. Also, another report pointed out the fact that Bit Torrent is the leading P2P protocol when talking about nighttime P2P traffic. This can either mean that this client is more popular or that it is used to download more and/or larger sized files. The truth of the mater is that media price is still too high for the regular user and the capacity of storage we see in media players is continuously rising.
    ————————————————–
    johnyymathew
    advisory

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