Radar magazine has folded for the third time, this time apparently for good (although the website has been sold to AMI, which publishes The National Enquirer, and will become a competitor to TMZ and other celebrity sites). Among others, this has stranded Web journalism legend Ana Marie Cox, who was reporting on the U.S. election campaign for the magazine, so she is asking readers to support her directly in a bid to continue writing until the election is over (she still writes a blog for Time magazine as well).

Cox, who was the founding editor of Gawker’s Wonkette blog before moving to Time magazine — and has also written for Mother Jones magazine, as well as for Feed magazine and the godfather of all snarky blogs, Suck.com — has set up a tiered approach to reporting that gives her sponsors a chance to participate in her reporting to some extent. It includes:

* Over $10: A personal thank-you email
* Over $50: A personal thank-you phone call
* Over $100: My instant message screen name, regular personal updates via email and/or instant messages on election night
* Over $250: I will ask a senior McCain adviser the question of your choosing and send you the MP3 audio of the exchange
* Over $500: Phone call from McCain headquarters on election night
* Over $1000: One-on-one post-election dinner debrief

There are some pretty interesting dynamics involved there. What if Ana Marie gets a ton of people signing up for $100? She could have sore fingers on election night. What if she gets a bunch of $250 sponsors? That could make for some interesting questions, and potentially something newsworthy from the McCain campaign. And if she gets a pile of $1000 sponsors, then she’s going to have a busy social schedule :-)

Is this the future of political reporting? I doubt it. But it’s still an interesting experiment — similar to what several writers did during the beginning of the Iraq war — and I wish her the best of luck.

Update:

As he mentions in a comment below, Josh Benton — the director of the Nieman Journalism Lab — interviewed Ana over email about her fund-raising plans. She apparently has $2,500 raised already, with the bulk of it coming in $10 increments, and has added some features to the sponsorship program, including the right to name her seat on the campaign plane.

Update 2:

Ana says that the Washington Independent — a political reporting site set up by the non-profit Center for Independent Media earlier this year — has agreed to co-sponsor her reporting.

About the author

Mathew 2414 posts

I'm a Toronto-based former senior writer with Gigaom and my favorite things to write about are social technology, media and the evolution of online behavior

13 Responses to “Get Ana Marie Cox to report for you”
  1. ex-Wonkette editor Ana Marie Cox has added features to her “sponsor my blog” pitch — name her seat on the plane: http://tinyurl.com/5ewda3

  2. I interviewed Ana about this last night and wrote a piece on her plans. That's at our new site, the Nieman Journalism Lab — hope you'll become a regular reader. You post high-quality stuff.

    • Thanks for posting that link, Josh — and for the compliment as well. I just added the Nieman Lab blog to my feed reader.

  3. That's awesome! The question of your choice one seems risky, but I'd sure like to have her ask them about the Alaska Independence Party, McCain's contra ties and whether the McCain campaign believes it appropriate to apply “the lessons of El Salvador” to the rest of the world (http://bit.ly/3nOmh1 ) as Republican leaders generally do.

  4. […] in other contexts. That’s why it’s interesting to see journalist/blogger Ana Marie Cox trying out a version of that business model herself. Cox, famous initially for being the original editor of the Wonkette political blog has been […]

  5. […] in other contexts. That’s why it’s interesting to see journalist/blogger Ana Marie Cox trying out a version of that business model herself. Cox, famous initially for being the original editor of the Wonkette political blog has been […]

  6. […] in other contexts. That’s why it’s interesting to see journalist/blogger Ana Marie Cox trying out a version of that business model herself. Cox, famous initially for being the original editor of the Wonkette political blog has been […]

  7. I interviewed Ana about this last night and wrote a piece on her plans. That's at our new site, the Nieman Journalism Lab — hope you'll become a regular reader. You post high-quality stuff.

  8. Thanks for posting that link, Josh — and for the compliment as well. I just added the Nieman Lab blog to my feed reader.

  9. That's awesome! The question of your choice one seems risky, but I'd sure like to have her ask them about the Alaska Independence Party, McCain's contra ties and whether the McCain campaign believes it appropriate to apply “the lessons of El Salvador” to the rest of the world (http://bit.ly/3nOmh1 ) as Republican leaders generally do.

  10. That sounds like about $750 worth of questions, Marshall :-)

  11. […] a dirlo, la storia mi è apparsa da un contatto su Friendfeed, il modo più coinvolgente e divertente di informarsi, purché si sappia selezionare […]

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