Cartoonist and wine-marketing genius Hugh Macleod of Gaping Void asked marketing guru Seth Godin some questions recently, which he has posted on his blog. One of my favourites is when Hugh asks Seth what the hardest lessons are for a first-time author to learn:
“Books are souvenirs that hold ideas. Ideas are free. If no one knows about your idea, you fail. If your idea doesnâ€™t spread, you fail. If your idea spreads but no one wants to own the souvenir edition, you fail.”
If I were a publisher, or an author’s agent, or teaching a class on writing, I would engrave that somewhere very prominent.