No matter which side of the political fence you’re on, there’s no question that the Obama campaign has been light-years ahead of the competition when it comes to taking advantage of social-media tools, whether that means blogs or YouTube or Twitter or pretty much anything that comes along. Now it’s the iPhone: users of the Apple device can download a free app through the App Store that turns their phone into an Obama campaign office, including sorting friends into the states they live in, to make it easier to call people and get out the vote when election day comes around.

This is a slick little app, even if it could have used some other features, as TechPresident notes (more GPS integration would have been cool, for example). At the same time, however, it’s even more impressive that this app was put together not by a company hired by the Obama campaign, but by a handful of passionate supporters who put their own time and resources into doing it. The campaign was then smart enough to recognize it as being a great opportunity, and gave it the official blessing. Smart.

About the author

Mathew 2414 posts

I'm a Toronto-based former senior writer with Gigaom and my favorite things to write about are social technology, media and the evolution of online behavior

5 Responses to “Obama campaign: Now on your iPhone”
  1. It would be even more cool if they released the source. That would set a positive tone about that issue for those of us who care.

  2. […] I see that Matt Ingram thinks this is cool too. […]

  3. I picked up on this too Matt. My question is why doesn't social media seem to be making a difference in Canada http://twurl.nl/e742zc

  4. I am always on the side of Hillary Clinton,but this would be good for those who are supporting Obama.

  5. I am always on the side of Hillary Clinton,but this would be good for those who are supporting Obama.

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