Real’s lawyers tried to get the jump on Hollywood (or rather, the Motion Picture Association of America) by filing a lawsuit against the organization first, asking the courts to rule that RealDVD complies with licensing agreements, but that’s the equivalent of a Hail Mary pass at best. But if Real is dumb for ever thinking it could launch such a product, the MPAA is even dumber for opposing it. If the app includes DRM controls that prevent users from sharing and burning, then why not let DVD buyers make copies that they can watch on their computers? Seeing any kind of copying as a crime hasn’t done the industry any favours so far.
When reports first came out about a month ago that Real Networks was launching a DVD-ripping software application called RealDVD, a number of people — including yours truly — wondered what on earth the geniuses at Real were smoking. How could such a product not get sued? Even though the software uses its own digital-rights management controls to prevent sharing, burning, etc., it seemed obvious that the movie industry would have a conniption when they got wind of RealDVD. And guess what? They’ve gone ahead and launched a lawsuit against the company.