Jevon has already beaten me to it with a post at Startup North, but I wanted to mention Idee Inc.’s new iPhone app, which I got a sneak peek at earlier tonight — it is seriously cool. It doesn’t take a lot to explain it: you take a photo of a CD cover (or record album cover, if you still have any of those) with your phone, and then click a single button to submit it to TinEye, the image-recognition engine that Idee recently released into the wild. Within seconds, you are taken to the listing for that album at iTunes, where you can listen to and/or buy tracks. Pretty slick.

The first thing that TinEye reminded me of was Shazam, the music-finding app that almost instantly recognizes songs that are playing on the radio or the stereo when you hold the iPhone up to a speaker. I’ve shown that app to several people — non-geeks — and each time their jaw dropped open in amazement that such a magical thing was possible. Just seeing it made them want to get an iPhone so that they could use it just for that app alone. I think the TinEye music search is another example of an app that could potentially spark that kind of reaction. It’s just so simple.

Interesting stuff from a great Toronto-based company. I can hardly wait to see what else CEO Leila Boujnane and the Idee gang come up with. Leila said the iPhone app should be submitted to Apple later this week, and should be ready to download soon afterwards.

click for a video demo

About the author

Mathew 2430 posts

I'm a Toronto-based senior writer with Fortune magazine, and my favorite things to write about are social technology, media and the evolution of online behavior

12 Responses to “Idee does visual search, iPhone-style”
  1. Awesome execution. I also got a sneak peek at the TinEye IPhone app recently and it really does kick ass. Congrats to Leila, Paul, and the rest of the Idee team.

  2. […] Boujnane, Idee’s CEO, has a video showing off TinEye Mobile and Mathew Ingram writes Idee does visual search, iPhone-style, as does Jevon MacDonald (StartUp North) in Idee’s new iphone app – TinEye […]

  3. […] can learn more about our app by watching our quick little video or reading today’s posts by Mathew Ingram and Adam Schwabe.  Jevon from StartupNorth beat all of us all to the punch, however, with his […]

  4. […] Embora a aplicação ainda não se encontre disponível para download na loja do iTunes, é bastante provável que dentro de poucas semanas os felizes possuidores de um iPhone já a possam descarregar a partir da App Store do iTunes e instá-la no seu telemóvel, de acordo com o que a directora executiva da Idee Leila Boujnane informou a Matthew Ingram. […]

  5. nice article! nice site. you're in my rss feed now ;-)
    keep it up

  6. nice article! nice site. you're in my rss feed now ;-)
    keep it up

  7. Specifically speaking, i was wondering if i could go to an apple store and get the older version of the iphone at a cheaper price since it is being discounted…. and if so, would i be able to lock into at&t's old plans?

  8. very helpful article

  9. great post very well written thanks for sharing

  10. I need to check out TinyEye…..haven't had a chance to review many apps in a while.

  11. I need to check out TinyEye…..haven't had a chance to review many apps in a while.

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