In a few hours, the story … was viewed over 200,000 times and attracted over 350 comments. Now thatâ€™s a lot of traffic â€” but more importantly, a gigantic amount of engagement displayed by Yahoo visitors. The traffic sent our way by Yahoo was many times the traffic we get from, say, Digg or StumbleUpon.
As Om notes, it’s not so much the sheer volume of traffic that is impressive, but the engagement of the audience. Even during the biggest Digg storm or Stumbleupon flood I’ve ever experienced, I’ve never gotten more than a handful of comments. As beaten-down as it is, Yahoo still gets a ton of traffic — but Om is right that it needs to find better ways of taking advantage of and leveraging that traffic, instead of just trying to go head-to-head with Google. Should it sell off its search arm to Microsoft? Perhaps. At least then it could concentrate on what makes it different from Google, instead of trying to duplicate it.