I know that the goodbye post written by Mahalo supremo Jason Calacanis for his blog is supposedly heartfelt, and full of what he no doubt believes (or hopes we will believe) is authentic human emotion, but it still feels all wrong. Is it the fact that it reads like a bad script? Perhaps. And the fact that the photo Jason uses is from Michael Jordan’s retirement press conference (his second, I have to note) probably doesn’t help. Or maybe it’s the fact that in the script, Jason’s PR rep says that the great man is “fighting back his emotions” and asks the (theoretically) attended throng to “respect the privacy” of his bulldogs.
Or maybe it’s the idea that Jason — a man who uses Twitter, and his blog, and every other social-media tool he can think of, to relentlessly pump Mahalo — is giving up blogging because he craves something more “acoustic and authentic.” That part stretches believability to the breaking point. If anything, an email newsletter is a step backwards into megaphone and pulpit land; which makes sense, I suppose, since I have a hunch Jason much prefers the one-way pulpit to the two-way blogosphere. And when Jason promoted his new email list on FriendFeed, he said it was an “insider” list and was for: “insiders only, please — no casual folks.” Seriously, who talks like that? Not even Jason could be so totally without even a stitch of self-awareness.
But the real giveaway is comments like this one, made on FriendFeed about his departure, in which he says that “Your dignified questions and responses are appreciated during this very emotional time for me.” That’s just too much — even for someone like Jason. That hasn’t stopped some people from taking his comments about blogging very seriously, including some who usually know better, but I am calling BS on this one. I refuse to believe it — and if it is true, I refuse to care :-)