Rogers iPhone: Get a second mortgage

by Mathew on June 28, 2008 · 38 comments

Whoever leaked the supposed memo with Rogers’ pricing for the Canadian iPhone played a cruel joke on their fellow Canucks: instead of the much-hoped-for $30 unlimited data plan — like AT&T users in the U.S. have — we get a series of plans that start at twice that amount, and the cheapest plan comes with a pathetic 400 megabytes of data and a paltry 75 text messages. If you want 200 text messages (which many U.S. plans come with) and a gigabyte of data per month, you have to spend a whopping $100 — oh yeah, and that’s without the ridiculous “system access fee” that gets tacked on, and call display is extra too.

The most common response to the plans so far, at least to judge by a Twitter search and a blog search, is virtually unprintable — as was the original domain name of this website, which is collecting names on a petition to send to the Competition Bureau (as of Sunday morning, the site had accumulated more than 10,000 names). There are some detailed responses here, and also here, and serial tech entrepreneur Albert Lai has a response to the plans here. Former Tory candidate Stephen Taylor calls it “a rip-off.”

As my friend Mark Evans notes on his blog, Rogers is clearly going for the cash grab here. I wish I could say that I was surprised, but this is pretty much what I was expecting. I think Rogers knows that Apple devotion and early-adopter syndrome will drive plenty of people to buy an iPhone regardless of the plans, and they will make boatloads of money on them, and everyone else can get stuffed. It’s a shame that Canada’s cellphone market is such fertile ground for plundering.

Update:

A Rogers account representative emailed me some additional info (which she also sent to Tris Hussey of Maple Leaf 2.0). In a nutshell, she says that you can choose one of the new data plans and add a voice plan, or you can add a data plan to your existing voice plan (but not one of the iPhone bundles). Upgrading to the iPhone from your existing phone and plan starts at $199.

“Rogers customers … can select from the new data pricing (ranging from $30 for 300MB to $100 for 6GB or $50 Flex Rate plan) and add a voice plan, or they can choose a combined voice and data plan to best suit their individual needs. Customers are not required to take the value packs, and can order most other features a la carte, such as $7 for Caller ID.

Existing customers can keep their existing voice service plan and pick a separate data plan (not in the iPhone 3G bundle) to meet their needs. They will need to check their upgrade eligibility, but any customer with a monthly service fee that is over $30 can upgrade to an iPhone 3G at $199 (for the 8GB model).”

Update 2:

Jevon at Wirelessnorth.ca points out some fine print in the Rogers contract that could jack up your costs for the iPhone even further — to the tune of $1,100 or more, thanks to a mammoth “break fee” that you will be charged if you try to escape from your three-year contract early.

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