With all due respect to my friend Kara Swisher over at All Things D, the news that Facebook apps are mostly designed for fun and games isn’t (I would respectfully submit) going to set the world on fire by any means. I think it’s great that Nathan from Flowing Data produced the chart that he did, and it looks really sharp and everything, but I don’t think it tells us a whole lot. Is it really a surprise that the vast majority of Facebook’s 23,000 applications are designed to be time-wasters or (at most) goofy brain-teasers like Super Pokes and Zombies and whatnot?

I know that this is supposed to show that Facebook is primarily a giant playground for overgrown toddlers, and therefore either a) a big joke, and/or b) not a real business, and/or c) not worth anything even close to $15-billion. I mean, let’s get serious — is anyone going to argue that a real business could be based on playing games, or that such a business could be worth billions of dollars? After all, nothing like that has ever happened before, right? It’s just not possible.

Just because most of the apps are aimed at fun doesn’t mean the platform itself doesn’t have value — potentially lots of value (although maybe not $15-billion). And don’t marketers and businesses use fun in various forms to sell things? I’m pretty sure they do.

About the author

Mathew 2417 posts

I'm a Toronto-based former senior writer with Gigaom and my favorite things to write about are social technology, media and the evolution of online behavior

5 Responses to “News flash: Facebook is for fun!”
  1. […] News flash: Facebook is for fun! » mathewingram.com/work | I know that this is supposed to show that Facebook is primarily a giant playground for overgrown toddlers, and therefore either a) a big joke, and/or b) not a real business, and/or c) not worth anything even close to $15-billion. I mean, let’s get serious — is anyone going to argue that a real business could be based on playing games, or that such a business could be worth billions of dollars? […]

  2. […] Ingram argues that Facebook is about fun, and that it’s not that hard to turn a profit on a platform that’s oriented around fun and games. […]

  3. […] their time, which has nothing to do with Facebook other than they offer users a place to do it. Fun is not a bad thing at all and of course fun is part of any business that becomes successful, but I’d like to […]

  4. 23,000 facebook applications! are you really serious about it? I never knew face book has as many as 23,000 application! thanks for the info! BTW most of the application I have used are just not good enough as I thought of.

  5. 23,000 facebook applications! are you really serious about it? I never knew facebook has as many as 23,000 applications! thanks for the info! BTW most of the application I have used are just not good enough as I thought of.

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