This is not really new, in the sense that Jeff and others (including yours truly) have been saying it for some time now. But it bears repeating, if only because some media entities are only now coming to realize just how much their business is changing. As a friend of mine who used to work at the Washington Post’s website has said often, there is a whole generation of editors who need to realize that we are moving from the “report, write, edit, publish” model to something more like a “report, write, edit, publish, edit, write, report, publish” model. It never stops.
Let’s be clear about something: I’m not saying that journalists — whatever their background, whether it’s mainstream media or blogging — should stop caring whether something is right, or should rush to publish something because someone else will fix their mistakes. And it’s true that expensive investigative reporting is almost always going to be the province of the established media. This isn’t some kind of blogosphere triumphalism thing I’m pushing here. But I think only an idiot would argue that journalism hasn’t changed, or that the industry can continue to do things the way it has done for centuries. It has, and it can’t.
There’s more in Jeff’s post than I have dealt with here, so I encourage you to go and read the whole thing. And if you just can’t get enough of people writing about the future of newspapers and the media online, Britannica has an ongoing debate about whether newspapers are doomed.