Russell Smith: Web-bashing 101

by Mathew on March 27, 2008 · Comments

I don’t like to pick on a colleague from the Globe and Mail, but in Russell Smith’s case I’m willing to make an exception. I like Russell, and I know he enjoys playing the curmudgeon — in fact, I think he would make a pretty good blogger. But in his latest column I think he goes for the facile, blog-bashing argument because, well… it’s easy. In the piece, which is entitled “Way more news sites, way less news,” he looks at the recent report from the Project for Excellence in Journalism which looked at the state of the news media in the U.S. and compared the number of unique news stories both in print and online in various forms, including blogs. One of the comments from the study is:

“News consumers may have had more choices than ever for where to find news in 2007, but that does not mean they had more news to choose from. The news agenda for the year was, in fact, quite narrow, dominated by a few major general topic areas.”

Russell uses this as a stick with which to beat the Web and particularly the blogosphere, saying blogs and websites focus on only a few stories and blow them out of proportion, and also that sites such as Digg (which the report barely mentions) accelerate this process. He says the report showed that “more than a quarter of the news stories on television and online last year in the United States were about the Iraq war and the presidential campaign” and says that

“this kind of concentration of attention runs against what was expected of the kind of information universe the Web would provide. What we expected, 10 years ago, was a wild diversity, a babble of voices bringing light to the stories that the supposedly stodgy, politics-and-economics-obsessed newspaper newsrooms were not connected to.”

I’m not sure who expected that (other than maybe Russell). In any case, is he saying that TV and news websites shouldn’t have focused on the Iraq war and the presidential campaign? Surely those were a couple of pretty important topics. Russell goes on to say that instead of the wonderful diversity that we expected from the Web, “what we’ve ended up with is a million sources reporting the same story.”

Two things about that: 1) Lots of the blogs and websites writing about those topics aren’t reporting them at all, they’re analyzing and commenting on them (people might take issue with that, but it’s a separate argument from the one Russell is advancing; and 2) What do plenty of newspapers do? Run the same set of a dozen or so newswire stories or press releases to fill out their pages — and often get them wrong, as Tim Burden notes in his post. How is that any different? Most of the report’s criticisms seem to extend primarily to cable television, rather than online, but Russell has his axe and he’s apparently determined to grind it.

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  • I'd like to answer #2, Matt. It's different because bloggers aren't pretending to be reporting original news. Whereas, the mainstream media are reprinting wire copy and press releases on their websites in a mad frenzy, without even checking basic facts (as I showed over on my blog today), and pretending it's original.

    To what end? What consultant got paid millions of dollars telling them to do this? I'd like to know.
  • I agree, Tim -- and thanks for reminding me about your post. I meant
    to link to it, since it's one of the things that got me thinking about
    a response to Russell's piece.


    On Thu, Mar 27, 2008 at 11:04 PM, Disqus
  • No problem. I mean, it's one thing to fill out a print paper's news hole with wire copy and rejigged press releases, but I just cannot see the point of rushing press releases online. Why? So they can say they were first? To prove they have the best desk jockeys?

    I'm a content-whore myself, and when I was doing traffic strategy for a community newspaper not so long ago I tried to get everything I could online as spider-food. But one also has to service one's readership. Not sure how anyone's served by clogging up Google with 100s of variations on the same theme.

    More importantly, I think, is that for that extra smidgen of traffic, they're risking their credibility - which is a lot like virginity, if you know what I mean. Once it's gone...
  • Bah, humbug - facile, blog-evangelizing argument because, well… it’s easy.

    You do several rhetorical fallacies, which I see over and over in blog-boosting posts.

    Claim: Writer points out news coverage is not getting better
    Fallacy: Say MSM is not great.
    Of course, the writer didn't say that. The blog-evagenlist just finds it a good strawman to knock down.

    Then there's the two-step, "blog" means "journalism", except when it doesn't.

    Oh, why bother, I've been around this too many times :-(
  • It's not a rhetorical fallacy, Seth -- it's a criticism. You
    shouldn't point out the mote in someone else's eye if there's a 2 by 4
    in your own, I think someone said. It's a simple matter of balance.
    And the word "journalism" is a lot broader than you imply -- oh, why
    bother, I've been around this too many times :-)


    On Fri, Mar 28, 2008 at 12:52 AM, Disqus
  • The fallacy here is formally called "Tu Quoque" ("You Too Fallacy"). Your assertion ("You shouldn't ...") would mean that nobody could ever point out that the hype of the blog evangelists is false (unless they were perfect themselves).
  • That's great, Seth -- I'm quoting (OK paraphrasing) the Bible and
    you're giving me Rhetoric 101. I know that if we were on the debating
    club in high school, I would get a negative mark because of my logical
    fallacy. My response? Whatever.

    My point is that in terms of balance and fairness, and all that is
    good and right and true in our society -- perhaps even our universe --
    it would have been nice if Russell had admitted that the same failings
    he is criticizing were invented by mainstream media. That is all.


    On Fri, Mar 28, 2008 at 9:21 AM, Disqus
  • That turns every refutation of blog-evangelist snake-oil into a media forum, which I think is unreasonable. I do not see the need to follow every short statement which points out that the web hype is unfounded and untrue with wearing a hairshirt.

    "This snake-oil doesn't work. In fact, it makes you sicker than conventional treatment".
    "Hey! In fairness you must point out mainstream medicine doesn't always work either. Side-effects were invented by mainstream medicine!"
  • In other words, you don't believe in being fair. Point taken.


    On Fri, Mar 28, 2008 at 12:56 PM, Disqus
  • Talk about fallacies!!! You definitely believe in being unfair.
  • In fairness, the proper analogy would be:
    "You shouldn't use snake-oil because it has side effects."
    "Hey! That's not a good reason to abstain from snake-oil, because mainstream medicine has side-effects, and nobody thinks that's bad. What's the real argument against snake-oil?"

    Now to bring it back around:
    Smith: blogs are bad because it leads to a million sources reporting the same thing.
    Ingram: Wait, MSMs do that too. that's not a good argument against blogs.

    See, Seth? Mathew was doing the logical fallacy thing before you got here.
  • Thanks, Tim. Why couldn't I have come up with that? :-)


    On Fri, Mar 28, 2008 at 4:27 PM, Disqus
  • Smith's point is not that MSM is perfect, but that blogs are essentially the echoing part with nothing else. Note:

    Perhaps the most depressing of them is the fact that despite the massive proliferation of news-headline websites and "citizen" news sites (that is to say, blogs), there is no more actual news being found and reported.

    In brief: The evidence shows snake-oil (blogs) doesn't help.

    Blog-evangelists cannot deal with this as a fact. They have to launch into attacks on the writer, distractions, fallacies, etc, because THEY NEED TO GET ATTENTION. And the way to get attention, is by playing to the crowd. Which is sort of Smith's point.

    [Pre-emptive: "The MSM plays to the crowd too!" . Sometimes. The problem is blogs have much less else.]
  • Seth, the biggest problem with Russell's statement is that it just
    isn't true. "There is no more actual news being found and reported"
    is just an out-and-out lie -- or at least, not supported by the facts.
    For one thing, the Pew report focused mainly on cable TV, not online
    -- and even it noted that there was more coverage, it was just
    coverage of the same stories (which, as I pointed out, were pretty
    important). And don't even get me started on what the phrase "actual
    news" means.


    On Fri, Mar 28, 2008 at 7:32 PM, Disqus
  • "actual news" means not bloviating, opinionating, punditing, etc. but finding out things that are, well, new.
    There is extremely little of it, and the web-hype was that all the "citizen-journalists" would be generating a huge amount of such news.

    Really, one of the most frustrating things I find in these discussions is the necessity of repeating, over and over, the elementary points at issue.
  • Generalizing about the content or quality of blogs is about as germane as generalizing about the quality of prose written in Microsoft Word.

    As Scott Karp repeatedly points out, blog software is simply a content management system. The content is as useful or relevant as the author is capable or informed.
  • Excellent point, Simon.


    On Fri, Mar 28, 2008 at 7:59 PM, Disqus
  • I should make a FAQ. This one is "The MSM shouldn't generalize about blogs"
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