“If the news is important, it will find me”

Uh, would you say “if knowledge is important, it will find me.”? No.

Obviously this approach wouldn't apply in all cases, or with all kinds
of knowledge, Michael — some kinds of knowledge are obviously worth
seeking out on their own. Are you saying that every article in a
newspaper falls into that category?

In any case, not everyone has the time to seek out knowledge in every
place it might pop up — why shouldn't they find it however they can?
Isn't that better than not finding it at all?

“Are most websites designed with this kind of principle in mind? Not really.”

you need to qualify this because not everybody as you note, comes through the front page. to paraphrase what zeldman said succinctly in his book, “Designing with Web Standards” : Search engines are not only your biggest audience.

to keep this in mind, it's not the design that one has to think of as in “what does my front page look like”, it's the information architecture, especially the implementation of taxonomies, that really makes a difference in creating multiple participation planes and points of entry in a blog.

Ummm.

Yes.

millenials are masters at networking. they are in control of their likes and dislikes in ways we didn't dream of as kids and teenagers. these are people who grew up with “america's funniest videos” and “the real world”. Privacy? Voyerism? their definitions are very different from ours.

knowledge, if is important, will get to them because they have networks of people “watching their backs” and taking care of their pipeline.

if you are my age, you became an adult in the 80s, at a time when you had to choose between “networking” to get a job and become a yuppie or saying FU to the man and punking out in one club after another.

trust me. networking, the way they do it, has NOTHING to do with the 'networking', the dirty word i loved to hate in the 80s.

Thanks for making that point, Liza — I think you are right. And when
I said “designed,” I meant not just the way they look but also the
structure or the way they work.

and that was half a paraphrase :D

it should have said, “Search engines are not only your biggest audience, they're also blind”. meaning, that accessibility is a big deal in making all those points of entry happen.

which, btw, is very much how millenials, the subjects of the article, think of. “accessibility” is a big deal : blogs, twitter, myspace, livejournal, facebook, texting, phone, email …. you get the point.

to me, btw, this is not a generational thing since people like you and me share to a certain degree the same networking practices —but that's why for our generation we're nerds, geeks, outsiders by being in the vangard.

with the millenials, we're talking about a whole generation of you and mes.

and, btw, even within the “digital divide” context the idea holds.

i'm writing a paper about this which is why am soundboarding here ;)

I think you are onto something :-) I'd love to see the paper when you're done.

On Thu, Mar 27, 2008 at 6:59 PM, Disqus

News is time-sensitive. Knowledge isn't.

-Aidan

Thanks, Aidan. That's an excellent way of putting it.

On Thu, Mar 27, 2008 at 9:18 PM, Disqus

Mathew, it turns out that by sharing this item on Google Reader, those who subscribe to my feed, or my Friendfeed found it this way. That means it works!

Thanks for proving my point, Louis :-) I think it's on Techmeme and
YCombinator's aggregator too, judging by my server logs.

On Thu, Mar 27, 2008 at 9:39 PM, Disqus

[...] “If the news is important, it will find me” :: Mathew Ingram – the title is actual a quote in Mathew’s post and is one of the more thought provoking ones I have seen in a while. [...]

This was true a hundred years ago.

The more important, relevant or impacting a piece of news was, the more likely you would hear about it, and the sooner. Other factors effect it, like, the number and type of a persons contacts, as well as other factors. But otherwise, the essence was as true then as now.

I like to read the news too but I'd admit that most of it is like junk food.

Extremely important and urgent news, like “A large monster is approaching this city. Run for your lives!” will probably reach me right around when I need to know it. Would I like to know it as soon as possible, with as much advanced warning? Sure. That's another issue. But if it's important and relevant to me, it will find me or I will stumble on it. Or… it will stumble on me, as in: “Run for your lives! It's Gojira! Goj–” *squish*

Mike, I would agree that this is not really something new — and Brian
mentioned that in his NYT piece. What is happening (I would argue) is
that it's occurring a lot more, and a lot faster.

On Thu, Mar 27, 2008 at 10:35 PM, Disqus

This blog post is proof that if news is that important it will find me. I found this blog through another site which choose to link to you and I would never find the NYT article if you didn't linked on it. Rather then the site I found it on link to the article, they linked to you. This is then essence of 'word of mouth' on the internet.

Genius.

Usually the news of an extremely wonderful, sexy, important, life-changing local conference reaches me on the day after the conference ends. And I go, oh, shit. Why can't the news about these things find me BEFORE they happen?

Exactly, Natch — excellent example :-)

On Thu, Mar 27, 2008 at 11:13 PM, Disqus

[...] youth trackback To go along with the last post on corporations embracing youth and technology, Mathew Ingram pointed out an excellent article from the NY Times describing the transition from generation to [...]

Sorry, I am not from the USA, perhaps it means I don't have the background to understand completely, but from what you say I understand that creating a network of relationships spares you the pain of seeking your own sources of information (news or knowledge, i think the distinction is irrelevant). This tends to promote a passive way of getting informed, and is therefore very dangerous : what I get from my network is not necessarily traceable, nor true (factually… as far as this word as any meaning). In that way of behaving towards information, I delegate the checking for relevance to others, who delegate it to others, who… This means I am even more vulnerable to gossips, hoaxes, or simply mistakes or misunderstood pieces of information. It is the dream of advertisers and public relation people.

Saying if info is important it'll find me is just like saying when i'm really hungry somebody will appear and give me a sandwich. It can be true if you have some good friends “watching your back”, but if it does not happen in time it is deadly, and it is not reliable.

I take it just as a mistake in the sense of the implication. Passing to your network information that you think is important does not mean that you will receive the important information when you need it (the importance being relative to each node of the network). Believing so is just letting your network decide on what sould be important to you. This makes you vulnerable to manipulation.

[...] Wenn die Nachrichten wichtig sind, werden sie mich schon finden. If the news is that important, it will find me. [...]

depends on how you define “important”

most kids define it as “what everyone else is talking about”

so, yes, “important” news will “find” you simply BECAUSE everyone else is talking about it

If you want to know about more than what's already on everyone's lips, you have to look for it yourself.

It's a great approach, one that keeps my RSS feed list from exploding from 250 to 1000 – those blogs that have 1 good post in 20 I no longer subscribe to, that one good post will find me.

[...] of news readers now focus on sharing the news, rather than just consuming it. Mathew Ingram highlights the key sentence in the article, from a college student: “If the news is that important, it will [...]

[...] this morning I’m reading Matthew Ingram’s blog: “If the news is important, it will find [...]

perhaps the difficulty here is the confusion of the two terms 'knowledge' and 'news.'

News is a small group of facts, some of which may have a dubious quality to them, and geared towards relating a particular situation and/or analysis of the event.

Knowledge has more of a perspective of the event which can and usually does, have a greater perspective of the events, theory or accumulated group of facts as they fit into the landscape of the total wholeness.

Networking via people you trust, or will come to trust, is more active than the process of depending upon the process of depending upon the network of televisions and newspaper accounts. For as a participant in a network, the news you receive will only be as reliable as the news you transmit. This becomes a swap meet of information. You have ideas and observations which are not possible by another human being, strictly because you are you and no one else. You transmit these things and receive observations which others have as well.

Important news, such as major catastrophes, governmental declarations, and other such things were quickly passed through the word of mouth channels even before the advent of the internet. However with the development of social networks on the internet, this information travels in real time to a wide variety of people, who then pass it on to other people and therefore the news becomes filtered into its importance.

Importance is not something that has to be known right away. The knowledge of the events on 9/11/2001 is more important than the instantaneous absorption of the event itself. If someone did not know about it for a week or two, their life would not be significantly downgraded, if at all. and perhaps it would have even enhanced their life to not watch it over and over again on the passive networks(television)

as it turns out that is really how del.icio.us and stumbleupon work too – “like minded” people suggest things for you to look at.

On Sept. 11, 2001, the news websites were jammed all day. At my office in downtown Toronto, we would call out to each other if someone actually got onto a news site, and people would gather around that monitor for information about the World Trade Center attacks. The next day I noticed that the corner newspaper boxes were ALL emptied (sold out) by midday. Would these things not be the case if it happened now? In five years?

I think they would likely be the same. But how does that contradict
what I described? I'm not saying that newspapers are going to be
obsolete — just that the way people find the news is changing.

On Fri, Mar 28, 2008 at 4:10 PM, Disqus

[...] to prove the point about the changing patterns of news discovery, I picked up this NYT article from Matthew Ingram’s blog post, which I incidentally discovered via Y Combinator’s Hacker News site. How’s that for a [...]

I think trust and credibility are two criterion that we had to take for granted before we had the distribution platform that we enjoy with the internet today. Now, news is filtered through by people we trust directly, or in the case of social news sites, by a community we can trust. While it doesn't always work, more often than not, we can get relevant news we trust, and very quickly. Unless traditional news organisations figure out a way to do the same, they will struggle.

I agree, Shafqat.

[...] http://www.mathewi…; – essential blog post about the importance of Twitter! 3 seconds ago by Mark and tagged twitter. No comments. [...]

Tremendously important concept – that if the news is important, it will find me. I had this same quote in my book, Media Rules! — I was talking to Mark Lukasciewicz from NBC News about a focus group that he did with young women regarding Nightly News.

Thanks for the comment, Brian. I hope Mark (who is Canadian, by the
way) keeps that in mind now that he's in charge of NBC News' digital
operations.

On Sat, Mar 29, 2008 at 5:49 PM, Disqus

Matt after reflecting on this idea it really riled me. Online news via social networking is closer to just extending the wasteland than it is to news nirvana.
http://www.webguild.org/2008/03/important-news-…

As I said on your post, I have to disagree with you, Joe.

Yes, the echo chamber is a real problem, and it's true that people are
often distracted by frivolous “news,” but I still think the value of
social networking overcomes that. The friends I rely on to bring me
great links or bring things to my attention are (like me) interested
in a broad and diverse range of things, both deep and shallow, things
that I may not pay attention to — and I like to think I serve the
same function for others in different ways.

That's what I mean by news finding me.

On Sat, Mar 29, 2008 at 8:41 PM, Disqus

[...] getting some MemeJuice, started actually by the ‘uber’ sharp (obviously Canadian ) Mathew Ingram that ‘If The News is Important, it Will Find me!’. I have long taken it one step [...]

[...] self-absorbed), but the blogger in me can’t help it. Media is changing—how it is produced and how it is consumed. The worlds of blogging and journalism are colliding and I want to get some thoughts down on this [...]

[...] “If the news is important, it will find me” – mathewingram.com/work “how digital ‘word of mouth’ – in other words, social networking of all kinds including Twitter, IM, Facebook and so on – has become a dominant means of news delivery for young people” (tags: internet newspapers news journalism socialmedia socialnetworking blogging facebook twitter viral) [...]

[...] me” which was highlighted by The Globe and Mail technology writer *slash* blogger Mathew Ingram (here) which prompts a Mark Cubin blog post (here) that claims we have finally reached the digital [...]

[...] reminded of a story I picked up from Mathew Ingram called “If the news is important, it will find me”. In essence, I think Twitter is a great filter for allowing news to come to you without taking a [...]

[...] ジャーナリストとしての私はこの記事をずっと避けてきた（ひとりでじっと考え過ぎ、自分のことに没頭し過ぎた）。しかし、ブロガーとしての私は書かずにはいられない。どのように作られ、それがどのように消費されるかという点で、メディアは変化している。今、ブロギングとジャーナリズムが衝突している。旧世界がどうだったかを忘れてしまわないうちに、そして新世界で快適さを感じ過ぎてしまう前に、私はこの移行について書き留めたいと思う。（注意：長い記事が好きじゃないなら、この記事は飛ばして欲しい）。 [...]

In order for this to be true, people have to be immersed in networked (new) media.

We should be careful with the assumption that “young people” are immersed in new media and “old geezers” aren't.

I teach citizen journalism at a local university and I'd say less than 10% of them use these things regularly.

Blogs and microblogs are not a generational phenomenon – I think rather that they appeal to a certain personality type.

You might be right, Matt — but I think the principle extends to text
messaging, IM and Facebook. And at least judging by my own research
using my teenaged daughters, that is how they get a lot of their news.

[...] goes to prove the point of this post by Mark Cuban (a guy whose posts I adore), which led me to this post by Matthew Ingram (another guy that I don’t really follow).  Quoting a really intelligent college student, [...]

I'm a 19 year old, highly connected college kid and I would change that to:

If news is relevant, it may find me.

The important stuff, I have to seek out.

For example, just today a friend read me a funny passage from CNN.com about couples getting even with each other. It was not important, but it found me.

I still have to actively seek (via RSS subscriptions) what I know is important – political/economic news.

Thanks for the comment, Kevin — that's a good way of putting it.

On Tue, Apr 1, 2008 at 2:16 AM, Disqus

[...] self-absorbed), but the blogger in me can’t help it. Media is changing—how it is produced and how it is consumed. The worlds of blogging and journalism are colliding and I want to get some thoughts down on this [...]

[...] it’s wishful thinking for not paying attention to the media, but it makes sense) Mathew Ingram via [...]

[...] « If the news is that important, it will find me. » http://www.mathewingram.com [...]

[...] critical to building more connected content. It’s becoming apparent that the statement “If the news is important it will find me” is very true, especially for very savvy web users. Like birds building a nest users set up [...]

[...] was inspired by Mathew Ingram’s post “If the news is important, it will find me”. Let that line sick in for a [...]

[...] future role for journalists. Shane referenced a great story which caught my eye a few weeks ago “if the news is important, it will find me”. Covering the news seeking and sharing habits of younger readers in particular, which is what the [...]

[...] Unsubscribe from any feeds that you don’t want to pay full attention to. Use other partial attention sites to let information find you. [...]

[...] There have been a number of threads floating around the blogosphere recently that have to do with traditional media vs. “new media,” and the differences between the two — something that this article in the New York Observer got me thinking about again. There was the TechCrunch post about ads in Twitter, which was somewhat lacking in facts; there was the idea that journalism online has become much more of a process or continuum rather than an end in itself; and then there was the whole concept of “if the news is that important, it will find me,” which I wrote about. [...]

[...] There have been a number of threads floating around the blogosphere recently that have to do with traditional media vs. “new media,” and the differences between the two — something that this article in the New York Observer got me thinking about again. There was the TechCrunch post about ads in Twitter, which was somewhat lacking in facts; there was the idea that journalism online has become much more of a process or continuum rather than an end in itself; and then there was the whole concept of “if the news is that important, it will find me,” which I wrote about. [...]

[...] first read this statement on techmeme, which took me to Mathew Ingrams Blog, which revealed that the line came from a college student who was part of an Intelligence Group [...]

[...] Källa [...]

[...] today, Erick Shonfeld wrote on TechCrunch: “Media is changing—how it is produced and how it is consumed. The worlds of blogging and journalism are colliding. [...] Some people question whether TechCrunch [...]

Absolutely true Mathew.

I've treated news as an “it will find me” enterprise for several years now, and while I'm sure I'm less informed than those who really do put the time in to read several newspapers every day, I also seem to get along just fine.

I think that newspapers, along with all other content-based business, are going to need to learn to rely on and enable the community filter to pass their content around. I wrote a post the other day about how the New York Times should take all their really cool interactive graphics and make them embeddable widgets the way youtube made video embeddable.

It's a little sad, because I think there's real value in having an editorial board come together at 5pm and decide what the public most needs to know (putting a limiter, essentially, on the public's sweet tooth for celebrity or sports news).

But the fact of the matter is that most people don't WANT those editors to be their filter anymore, and the tools are available for people to do otherwise. So adapt to that system, or lose out.

[...] the news is important it will find me I first read this statement on techmeme, which took me to Mathew Ingrams Blog, which revealed that the line came from a college student who was part of an Intelligence Group [...]

[...] the news is important it will find me I first read this statement on techmeme, which took me to Mathew Ingrams Blog, which revealed that the line came from a college student who was part of an Intelligence Group [...]

[...] the news is important it will find me I first read this statement on techmeme, which took me to Mathew Ingrams Blog, which revealed that the line came from a college student who was part of an Intelligence Group [...]

[...] the news is important it will find me I first read this statement on techmeme, which took me to Mathew Ingrams Blog, which revealed that the line came from a college student who was part of an Intelligence Group [...]

[...] the news is important it will find me I first read this statement on techmeme, which took me to Mathew Ingrams Blog, which revealed that the line came from a college student who was part of an Intelligence Group [...]

[...] the news is important it will find me I first read this statement on techmeme, which took me to Mathew Ingrams Blog, which revealed that the line came from a college student who was part of an Intelligence Group [...]

[...] the news is important it will find me I first read this statement on techmeme, which took me to Mathew Ingrams Blog, which revealed that the line came from a college student who was part of an Intelligence Group [...]

[...] the news is important it will find me I first read this statement on techmeme, which took me to Mathew Ingrams Blog, which revealed that the line came from a college student who was part of an Intelligence Group [...]

[...] the news is important it will find me I first read this statement on techmeme, which took me to Mathew Ingrams Blog, which revealed that the line came from a college student who was part of an Intelligence Group [...]

[...] the news is important it will find me I first read this statement on techmeme, which took me to Mathew Ingrams Blog, which revealed that the line came from a college student who was part of an Intelligence Group [...]

[...] the news is important it will find me I first read this statement on techmeme, which took me to Mathew Ingrams Blog, which revealed that the line came from a college student who was part of an Intelligence Group [...]

[...] the news is important it will find me I first read this statement on techmeme, which took me to Mathew Ingrams Blog, which revealed that the line came from a college student who was part of an Intelligence Group [...]

[...] the news is important it will find me I first read this statement on techmeme, which took me to Mathew Ingrams Blog, which revealed that the line came from a college student who was part of an Intelligence Group [...]

[...] the news is important it will find me I first read this statement on techmeme, which took me to Mathew Ingrams Blog, which revealed that the line came from a college student who was part of an Intelligence Group [...]

[...] the news is important it will find me I first read this statement on techmeme, which took me to Mathew Ingrams Blog, which revealed that the line came from a college student who was part of an Intelligence Group [...]

[...] the news is important it will find me I first read this statement on techmeme, which took me to Mathew Ingrams Blog, which revealed that the line came from a college student who was part of an Intelligence Group [...]

[...] the news is important it will find me I first read this statement on techmeme, which took me to Mathew Ingrams Blog, which revealed that the line came from a college student who was part of an Intelligence Group [...]

[...] the news is important it will find me I first read this statement on techmeme, which took me to Mathew Ingrams Blog, which revealed that the line came from a college student who was part of an Intelligence Group [...]

[...] the news is important it will find me I first read this statement on techmeme, which took me to Mathew Ingrams Blog, which revealed that the line came from a college student who was part of an Intelligence Group [...]

[...] friend got hit by news will find you trap and found this I-quitt-blogging announcement by Jason Calacanis [...]

[...] found this quote via Matthew Ingram’s Blog, who found it via a NYT article looking at “digital word of [...]

[...] this NYT article I found a very interesting blog which deals with the article and is absolutely worth reading as [...]

Wrong, Michael. Knowledge isn't time sensitive.

Matt after reflecting on this idea it really riled me. Online news via social networking is closer to just extending the wasteland than it is to news nirvana.

Thank you Kevin I really like this post!

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Great article, man. Keep up the good work and please do keep sharing.

Thanks in advance!

Mike

Hey thanks for this. It's nice to know this kind of stuff!

The delivery system for news is evolving. From newspaper to radio to TV to internet. Pretty soon it will be beamed directly into our brains. ;)

[...] I don’t read print books because they are inefficient, in an “if the news is important, it will find me sort of way“. [...]

I love it.

It ‘s cool.

Thank you.

That ‘s great.

That’s good

That was pretty easy.

Beautiful pic

I agree with this idea in theory, but I'm too afraid I will miss something interesting if I don't go looking for news.

Yeah, but sometimes news is money-sensitive, where knowledge cannot help :-)

[...] ist selbst ein Millennial und prägt zusammen mit seinen Entwicklern das Internet aus dieser spezifischen Sicht, nach der alles Wichtige schon seinen Weg zum richtigen Empfänger finden [...]

An excellent way of saying it – http://www.retrovespa.com

websites need to be appealing…….an surprise the visitors and to create interest…only then will you read

I can't live without a constant stream of relevant news

Hi, nice post. I have been wondering about this issue,so thanks for writing. I will certainly be subscribing to your posts.

This is quite impressive, I am pleased to read this post, keep posts like this coming, you totally rock!

http://landscaping-ideas.the-mnm.info

Twitter Comment

) no-repeat top;cursor:hand;”>

“If the news is important, it will find me”, by Mathew Ingram [link to post] (On BRIAN STELTER’s Finding Political News Online…)

– Posted using Chat Catcher

Twitter Comment

) no-repeat top;cursor:hand;”>

If the news is that important, it will find me. [link to post]

– Posted using Chat Catcher

Twitter Comment

) no-repeat top;cursor:hand;”>

“If the news is important, it will find me” – [link to post]

– Posted using Chat Catcher

[...] “If the news is important, it will find me” :: Mathew Ingram – the title is actual a quote in Mathew’s post and is one of the more thought provoking ones I have seen in a while. [...]

The internet is shaping and evolving so fast, but people take a long time to change their ways.

I look forward to seing the outcome at the end of this.

Twitter Comment

) no-repeat top;cursor:hand;”>

@wesleyverhoeve thats us though. “if the news is important, it will find me” may be more common. hell, i can relate too [link to post]

– Posted using Chat Catcher

Twitter Comment

purl.org/net/spiurl/rafikam) no-repeat;float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(www.mathewingram.com/work/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;">

purl.org/net/spiurl/rafikam) no-repeat;float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(purl.org/net/spiurl/rafikam) no-repeat top;cursor:hand;">


@wesleyverhoeve thats us though. “if the news is important, it will find me” may be more common. hell, i can relate too [link to post]

– Posted using Chat Catcher

Twitter Comment

) no-repeat top;cursor:hand;”>

@rafikam true, i sometimes forget what bubble i am in, even just as a new yorker

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Twitter Comment

purl.org/net/spiurl/wesleyverhoeve) no-repeat;float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(www.mathewingram.com/work/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;">

purl.org/net/spiurl/wesleyverhoeve) no-repeat;float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(purl.org/net/spiurl/wesleyverhoeve) no-repeat top;cursor:hand;">


@rafikam true, i sometimes forget what bubble i am in, even just as a new yorker

– Posted using Chat Catcher

Thank you for the post, I enjoyed reading it.

This is so interested! Where can I find more like this?

I happen to enter your blog with the help of google search. To my sheer luck I got what I was searching for. Thanks
regards
charcoal grill

[...] Usual story. Focus group, college kid asked how he consumes news and all the rest. Then he says: If the news is that important, it will find me. [...]

[...] line meant many things to many people. BuzzMachine blogger Jeff Jarvis and the Globe and Mail’s Mathew Ingram, a colleague here at Nieman, both wrote about it at the [...]

[...] line meant many things to many people. BuzzMachine blogger Jeff Jarvis and the Globe and Mail’s Mathew Ingram, a colleague here at Nieman, both wrote about it at the [...]

[...] line meant many things to many people. BuzzMachine blogger Jeff Jarvis and the Globe and Mail’s Mathew Ingram, a colleague here at Nieman, both wrote about it at the [...]

Yeah this post doesnt make entire sense but I really like it

[...] line meant many things to many people. BuzzMachine blogger Jeff Jarvis and the Globe and Mail’s Mathew Ingram, a colleague here at Nieman, both wrote about it at the [...]

Good post. Thanks you for information.
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You got a nice blog up there.

regards
james
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This statement sums it up: “If news is important, it will find me” http://bit.ly/39G0QO mathewingram.com

[...] die Botschaft den Nutzer künftig vor allem findet – durch die Vernetzung mit ähnlich Gesinnten: „If the news is that important, it will find me.”) und erklärt das Prinzip hinter Googles geplanter sozialer Suche (mit Google-CEO Eric Schmidt im [...]

[...] Botschaft den Nutzer künftig vor allem findet – durch die Vernetzung mit ähnlich Gesinnten“. „If the news is that important, it will find me.” Die Ökonomie der Aufmerksamkeit bekommt eine neue Logik, die von Jeff Jarvis als Echo-System [...]

[...] So I was excited when I signed on to Twitter this morning and saw someone not associated with the site sharing the news that the Nah Right Lite RSS is working again after being broken for a ridiculous amount of time. The very discovery of that news I’d been waiting for is a perfect example of why I don’t use any big hip-hop news site. As the NY Times interview subject famously said, “If the news is important, it will find me.” [...]

Twitter Comment

) no-repeat top;cursor:hand;”>

“If the news is important, it will find me” [link to post]

– Posted using Chat Catcher

Twitter Comment

) no-repeat top;cursor:hand;”>

“If the news is important, it will find me,” says @mathewi ([link to post]). Proof: many ppl sent me this today: http://bit.ly/83zz6h

– Posted using Chat Catcher

What is happening is that it’s occurring a lot more, and a lot faster.

[...] is to rely on our social connections to deliver interesting, relevant information to us. As was famously said by a college student in 2008: If the news is important, it will find [...]

[...] is to rely on our social connections to deliver interesting, relevant information to us. As was famously said by a college student in 2008: If the news is important, it will find [...]

Think about that for a second — or longer, if necessary. I think that sums up, in ten simple words, what has happened to the way that many people (and not just young people, but those who use RSS readers and blogs and social networks as well) consume the news (Mark Cuban seems to think so too). Not only is there just so much of it out there that it’s virtually impossible to consume it all, but the very fact that someone you know — or trust — has passed on or blogged or Twittered or posted a link makes it more likely that you will read it.

. I think that sums up, in ten simple words, what has happened to the way that many people

actually these homes wont find they people

Sorry, I am not from the USA, perhaps it means I don't have the background to understand completely, but from what you say I understand that creating a network of relationships spares you the pain of seeking your own sources of information (news or knowledge, i think the distinction is irrelevant). This tends to promote a passive way of getting informed, and is therefore very dangerous : what I get from my network is not necessarily traceable, nor true (factually… as far as this word as any meaning). In that way of behaving towards information, I delegate the checking for relevance to others, who delegate it to others, who… This means I am even more vulnerable to gossips, hoaxes, or simply mistakes or misunderstood pieces of information. It is the dream of advertisers and public relation people.

Saying if info is important it'll find me is just like saying when i'm really hungry somebody will appear and give me a sandwich. It can be true if you have some good friends “watching your back” prostitutka, but if it does not happen in time it is deadly, and it is not reliable.

I take it just as a mistake in the sense of the implication. Passing to your network information that you think is important does not mean that you will receive the important information when you need it (the importance being relative to each node of the network). Believing so is just letting your network decide on what sould be important to you. This makes you vulnerable to manipulation.

[...] The Huffington Post’s Josh Young, web entrepreneur Mark Cuban, Canadian journalist Mathew Ingram and the aforementioned Jarvis on this [...]

[...] I would read it on Romenesko as well as pieces that never make Romenesko. You remember that famous nameless college student who told the New York Times the important news would find her? Twitter is how the important [...]

[...] “If the news is important, it will find me.” [...]

[...] it will find me.” Wenn die Nachricht so wichtig ist, wird sie mich schon finden – ohne, so der Hintergedanke, dass ich Zeitungen, Zeitschriften, Websites oder was auch immer danach durchsuchen [...]

@jameshutson Start here – http://tinyurl.com/ynsep4 – this is two years ago, so it’s somewhat old news… ;-)

[...] zwar nicht verschwinden, ihre Relevanz jedoch deutlich abnehmen – die Plattformen sterben (“If the news is important, it will find me”). Hyperdistribution ist ein doofes Schlagwort, aber es trifft den Kern der Sache.  Dazu gehört [...]

[...] be more real-time — and built for consuming news in a way that relies on the principle that “if the news is important, it will find me” — there’s still a place for moving outside of Twitter to look for alternative sources. [...]

[...] digital content, it’s not at all necessary to get it in real-time.  In fact, as Mathew Ingram noted 2 years ago:  if the news is important, it will find me.  Matthew realizes that real-time [...]

[...] Another factor is that if a really long article is really that important, it will be referenced, shared, and discussed in your own personalized online world sufficiently enough that you will have ample opportunities to read it later. As Mathew Ingram put it in 2008, “if the news is important, it will find me”. [...]