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I hate to pick on someone — unless they deserve it, of course — but I’m willing to make an exception in Lance Ulanoff’s case. He’s the PCMag editor whose piece on Facebook got picked up by Fox News, primarily (I’m assuming) because of the headline, which says “Facebook’s death spiral has begun.” The actual column is a sort of drive-by critique of the social network, in which Ulanoff cobbles together reports about how it used to be hard to quit Facebook, and about how it had some problems with the news feed back in 2006, and about how it reminds him of America Online back in the day. Sounds like a death spiral, doesn’t it?

When I finished reading the piece, I checked the byline to see who wrote it, and the name Ulanoff rang a bell. Then I remembered: Lance is the same guy who wrote a piece about digital-rights management and music not that long ago, which I also wrote a post about and called “staggeringly dense.” A commenter took me to task for that — and other things — but I’m going to stick by it. For a blogger, both of these pieces would be forgiveable; for a guy whose bio says he is the editor-in-chief of the PCMag Network and has 20 years of journalism experience, it’s pretty sad. Who said bloggers were the only ones to deliberately stir up controversy just to get readers?

About the author

Mathew 2431 posts

I'm a Toronto-based senior writer with Fortune magazine, and my favorite things to write about are social technology, media and the evolution of online behavior

22 Responses to “Lance Ulanoff’s death spiral has begun”
  1. “For a blogger, both of these pieces would be forgiveable.” hmmm….

  2. Great headline Mathew. I actually laughed out loud :-)

    Couldn't agree more with the story too, but it's all about the headline these days anyhow right?

  3. I remember lots of people dancing and singing about the death of Facebook, when Open Social (a 2 bit widget piece of crap that nobody talks about any more). The Social Graph API could be something amazing though. Facebook numbers going down is big news, but hardly the end. In a years time we can see a real trend. The fact that Fox news is reporting this guy says a lot about Fox news as well.

  4. Matthew. Nice insights. I agree 100%. This guy is totally clueless. I published an article about this yesterday here. I think PC magazines reporting is in a death spiral. ;)

    http://facereviews.com/2008/02/25/pc-magazine-p

    Cheers!

  5. […] A writer for the Toronto Globe and Mail agrees that this article is ludicrous. Share this on: Sphere: […]

  6. […] Mathew Ingram for more. I just can’t be bothered to spend any more time on this. Digg […]

  7. For a blogger, both of these pieces would be forgiveable

    Matt you need to do an article on the different standards you apply when writing here vs writing for the paper. Mike Arrington seems to bristle at the notion that standards of quality/accuracy are different in blogs vs mainstream, but as you note they are different….

  8. the only sad thing is that it got picked up anyway and wasted space on Techmeme and that you dorks are talking about PC Mag :)

  9. I dunno. In fairness, I've been busy declaring Facebook over for ages. In fact, I'm increasingly convinced that the more popular Facebook becomes, the more over it gets. The trick is to leave oneself some wiggle room with the definition of “over”…

  10. Heh, that piece was mildly crazy talk. An argument could be made that Facebook's past prime, unfortunately, Lance didn't make it. I didn't realize that he's Editor in Chief… that makes it even more sad.

  11. […] Wow. According to this blog post, Lance is Editor in Chief/VP of Content at PCMag. Wow. ← newer Afternoon Awwwww… […]

  12. jeez, what a mean-spirited dick. bad enough that you slime ulanoff – whose record over the last two decades plus stacks up quite well among the reading public – but your two paragraph drive-by attack is wholly devoid of cogent analysis or convincing argument.

  13. jeez, what a mean-spirited dick. bad enough that you slime ulanoff – whose record over the last two decades plus stacks up quite well among the reading public – but your two paragraph drive-by attack is wholly devoid of cogent analysis or convincing argument.

  14. Thanks for the comment, Cal. I could have easily dismantled Lance's
    piece with cogent argument, but to tell you the truth, it really
    didn't seem worth it. He apparently spent only a few minutes and
    virtually no brain power putting his column together, so I thought I
    would do likewise.

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