I don’t know whether Yahoo’s new Buzz feature will actually get any traction, or whether it will be lost in the sea of other Yahoo stuff, or whether it will be orphaned or otherwise screwed up in some way (in the past, any of those options would be a safe bet), but at least the company seems to be trying to do something interesting, which is worth a round of applause all by itself. I think the Digg gang can probably sleep safe at night for a little while, but Yahoo could turn out to be a strong competitor (Stan Schroeder doesn’t think so).

To me, there are two interesting aspects of the service: One is that most-Buzzed-about items will feed into Yahoo’s main news page, and the second is that search results will help determine what moves up the Buzz rankings. Those are two things that Digg can’t really offer — unless it does some partnership deals with Google, of course, which isn’t out of the realm of possibility. It’s true that Digg recently signed a deal with the Wall Street Journal, but I don’t think that’s going to do much to affect the placement of news stories over at WSJ.com anytime soon.

There’s no question that a story on the Yahoo News page can push a gigantic amount of traffic because of Yahoo’s size. It’s still one of the top three news pages on the Web, after all. And it’s possible that having Buzz-worthy stories on there will prove to be a big boost for some blogs and other sites — although Yahoo is starting with a fairly small group of 100 sources. As with Digg, of course, there’s also the risk that Buzz could be gamed. But it’s an interesting experiment nonetheless.

About the author

Mathew 2430 posts

I'm a Toronto-based senior writer with Fortune magazine, and my favorite things to write about are social technology, media and the evolution of online behavior

4 Responses to “Finally, Yahoo is doing something”
  1. […] engine on tap to leverage in the way that Yahoo does. Digg certainly doesn’t, although as Mathew Ingram points out, a partnership with Google would soon solve […]

  2. […] that Digg is still superior, there are others who feel that Yahoo! may be on to something. As blogger Matthew Ingram puts it, “I think the Digg gang can probably sleep safe at night for a little while, but […]

  3. […] search and a Digg clone called Buzz. Buzz is getting mixed reviews, although some applaud Yahoo for continuing to try new things. Apple has indeed revved its laptop lineup, as was widely expected. The changes are […]

  4. Hey thanks for this. It's nice to know this kind of stuff!

Comments are closed.