McGuinness: ISPs should fix my business

by Mathew on January 29, 2008 · Comments

The chorus of voices clamoring for someone else to fix the music business continues to grow. The latest installment was a speech at the Midem music industry conference by U2’s longtime manager Paul McGuinness, in which he called on ISPs — and pretty much every major company in Silicon Valley, including Apple, Google and Facebook — to drop whatever they’re doing and come to the rescue of the recorded music business. As Mike Masnick notes over at Techdirt, his arguments are so wrong-headed that it’s difficult to know where to start in critiquing them.

Mike mentions the first thing that popped into my head when I read McGuinness’s speech: this is exactly the same argument that the newspaper industry has made on several occasions, about how Google and Yahoo and other companies are “stealing” their content or making money “off their backs,” or some such nonsense. The various newspaper industry groups haven’t mentioned ISPs specifically, but probably because they didn’t think of it. I’m sure they’re kicking themselves now.

By McGuinness’s logic (read the full text of his speech), ISPs should be blocking every pirated copy of a song — i.e., every one that doesn’t bear some kind of watermark (the U2 manager also happens to be an investor in a company that does just that). If you try to download or upload a pirated file three times, he says, your Internet account should be suspended. But why stop at music? I could see the movie business getting on board — not to mention every other content business.

And what about other types of illegal content, such as pornography or bomb-making materials, or even just a short story about someone who wants to kill the President? Maybe ISPs should block those as well, and cut off the Internet accounts of anyone who shares such material. Maybe we should extend it to any type of hate speech, including blog posts about Muslims, or Catholics, or women, or homosexuals. McGuinness would probably say that sounds like a great idea.

After all, who wants freedom of information or freedom of speech? That’s right — hippies. McGuinness drops the blame for virtually all of the music industry’s problems at the feet of the hippies who started this whole Internet thing in the first place. I’m sure as far as he’s concerned we’d all be a lot better off if it had never been invented. Then people could listen to the radio and buy overpriced CDs, the way that God intended.

Further reading:

– Farhad Manjoo at Salon.
Nate Anderson at Ars Technica.

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  • I'm playing the world's tiniest violin for McGuinness, can you hear it?
  • :-)
  • What Paul McGuinness really is saying is a voice for all of the artists out there, not a greedy money grubber.

    As a professional composer and performer who isnt in the top 1% of success and MTV rock monsters I am THRILLED that someone with clout is making these issues be vocalized. Its not the U2s and the Mettalicas that suffer, its the indie artists, score composers, and working musicians that are being destroyed by the wide open not even attempted at regulating illegal downloading of all kinds of media, including music, song & albums, films, art, scores, etc

    Thank you Mr. McGuinness for bothering to talk about the issues that are a nuisance to you but are life threatening to thousands of us!

    I also was a dot com boom programmer and I was an original pre-IPO member of InfoSpace and I understand the tech side very much. I will say that what happened is a natural evolution of technology and human nature. Clicking on files and getting that intellectual property of another person was SO EASY and since it was just digital it felt to have to real value. But we all listened to those MP3s and watched those quicktime movies. And we LOVED the fact that we could stuff a 200 gig firewire drive to the brim with all the music we ever wanted to listen to and not pay a dime. If you didnt do it on some level you are probably either a priest or someone without internet

    And so Mr McGuinness is saying lets not blame individuals and human nature, but something MUST be done about this and soon before we lose many facets of modern art and culture to the destabilizing and deflation of its economy.

    Its no joke and its not like yea yea whatever, its like EMERGENCY *DINGDINGDING* EMERGENCY. Right now the AFM (musicians union) performance fund (which is the fun for retirement and emergency funding for professional musicians) is about to die, because it is based on CD sales. There are *countless* programs similar to this that are dead or dying quickly because of illegal downloads.

    Certainly non-"mainstream pop" art forms like non-synthesizer orchestral film music, among many others are going to become extinct and then fade away completely the farther this goes without being checked.

    There absolutely needs to be legislation that forces ISPs and tech companies to create technology to stop non-paid-for illegal downloading of music, film and art. This would be relatively very easy to create. All it needs is ubiquitous agreement and cooperation from all sources that host and transmit data.

    Without it our world is going to become a shallow grey world without culture and professional art. That is a place I don't want to live in.
  • Thanks for the comment, Chris. I was with you right up to the part
    where you said we need to force ISPs and tech companies to create
    technology to stop downloading. I really don't think that's going to
    accomplish anything, except to make a lot more people spend even more
    time trying to get around those technologies. Why not ask ISPs to
    offer accounts that have a voluntary charge tacked on that will go to
    compensate artists?
  • Greetings everyone, I just posted my reply to Paul's speech here: http://www.mediafuturist.com/2008/02/welcome-to...
    I guess I just couldn't resist - there is just too much bizarre stuff in this speech. Cheers, Gerd Leonhard (Music & Media Futurist, Author of Music2.0)

    "Let me ask you this, Paul: do you really advocate web sites, communities and networks scanned and censored, emails read and screened, Instant Messenger conversations monitored, Skype calls supervised, USB sticks DRM’ed, hard-drives sealed, flash memory cards locked, rootkits and software locks on our computers, a read-only web, the end of remixes, and the implementation of an online police state that without a doubt will only bring us new censorship and the demise of fair use and free speech while the un-paid and unlicensed trading of music will soar to new heights in 100s of new ways that we don’t even know about today..."
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