We have met the enemy: He is us

by Mathew on January 8, 2008 · View Comments

As predictable as clockwork, every so often a post comes along that dumps on either Techmeme or the blogosphere in general for being shallow and self-centered, for being onanistic (look it up) and consumed by the desire for cheap traffic hits, etc. etc. This week’s installment comes from Steve Rubel of Micropersuasion, who says he’s tired of “the Lazysphere,” as he calls it — poorly thought out posts that chase the latest Techmeme frenzy. Only deep thinking for Steve from now on, apparently.

I like Steve, and I think he adds a lot of value with his blog — and I think there are plenty of others who do so as well, including some of the ones Steven Hodson of WinExtra has listed in his post on the topic, such as MG Siegler’s ParisLemon. You know where I found both of those guys? On Techmeme. And they often have contrarian opinions, as ParisLemon did on Wikia Search (of course he agreed with me).

It’s easy to look at something like the Techmeme time-lapse video that Amit put together and conclude that it’s all a lot of sound and fury, signifying very little. And if that’s what you think it is, then presto — that’s what it will become. And you’ll be off in your little corner, thinking your big thoughts and chatting with your five loyal readers. But in that noise and frenzy there is also some signal, and it’s up to you to find it.

That’s what the blogosphere is all about. Complaining about some lazy bloggers chasing links is like complaining about all the stupid shows that are on the telly, or all the loud-mouthed idiots holding forth at the local watering hole. Ignore them. Focus on those that are saying something interesting — wherever they may be.

* headline is from an ancient Pogo comic strip

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  • http://www.parislemon.com MG Siegler

    Thanks Mathew – again I agree with you here. While I understand what Steve is getting at, I think he is not looking a strength that I see (and it seems like you do) in going to Techmeme and finding a discussion via familiar authors on a topic. If only one person talked about something, it wouldn't get a lot of play, but look at the times where some of us have seemingly brought about responses simply by writing on something – the Google Reader Social fiasco comes to mind.

    No one wants to read a post that is simply a copy-and-paste quote of someone else's with a link (which some people do – even on Techmeme), but if you have something to add or an opinion, I see no problem in weighing in on an already-covered topic – I think some forget that people on Techmeme have readers OUTSIDE of Techmeme as well – should those people not learn about certain things just because they don't go to Techmeme?

    That being said I too like original ideas and many of my biggest stories are those. But do I think other news and important events should simply be overlooked in favor of those? No.

  • http://www.mathewingram.com/work mathewi

    That's a good point, MG — that some people wind up being aggregated
    on Techmeme whether they were deliberately trying to get there or not,
    simply by writing about a particular topic.

  • http://www.BizTechTalk.com/ Dan Keldsen

    Mathew – found you via (mistyped) twitter lead from Steve Rubel… there's a joke in there somewhere.

    Interesting points all around – and finding the signal in the noise is a major issue. Which is why search (and find – the end product) is still nowhere near a done deal. We've got content creation tools aplenty, and tagging/sharing tools out the wazoo, yet much content gets buried (whether maliciously – as is rumored in the DIGG world, or just due to volume).

    Plenty of work to be done!

    Cheers,
    Dan

    PS – The pogo strip can't be THAT ancient, if I know about it. Wait, how'd I age that quick? ;)

  • http://techfold.com rod / techfold.com

    And here I was thinking that blogging was about the conversation (which sites like Techmeme and my own TechWatching facilitate), instead of ivory tower, deep thinking proclamations. Certainly one needs to strike a balance between writing your own mind and providing commentary on the daily gestalt, but I don't see any problem inherent in both coexisting.

  • http://www.mathewingram.com/work mathewi

    I agree, Dan. Anyway, glad you found me regardless — and glad I'm
    not the only one that remembers the Pogo comic :-)

  • http://www.mathewingram.com/work mathewi

    My thoughts exactly, Rod.

  • http://www.davidrdgratton.com David Gratton

    The whole Scoble/Facebook thing was a bit nauseating to be honest. However, I wonder what Techmeme/Digg/et al. would look like if it deleted all references to the top 50 blogs. Would anything change? Is there a dialog going on that is being drowned out by these blogs?

    I kind of doubt it, but I would be curious to see it.

  • http://www.jimkukral.com Jim Kukral

    Steve's point is well taken to me. If you really, really look around, you'll see that the blogs out there that have all the sponsorships and thousands and thousands of readers… They all have the same thing.

    Well thought-out, original content and ideas.

    I struggle with producing that type of content myself. Why? Because it's hard. It's “easier' for me to piggyback off a techmeme story and add my contribution.

    If I would just stop doing that, and instead work on more, better high-quality content I would be in better shape in terms of my monetization and readership. No question on that.

  • http://www.mathewingram.com/work mathewi

    I take your point, Jim — and Steve's too. And I'm all in favour of
    working on deeper content — I try to do that too. I just thought
    Steve was a little too negative, that's all.

  • http://www.consumerpassion.com Jeff Crites

    This is a very helpful post, to spotlight the flipside of Rubel's thoughts on Techmeme and link blogging. I agree with much of what Rubel says. Maybe it's frustration, as I join in on the conversation, spend a lot of time crafting an opinion post, and see it linked on Techmeme when it's too late, as the story slides off the homepage. Plenty of blogs write a five minute summation, agree or disagree, link it, and get up right away.

    But I do love Techmeme, and it does allow for discovery of different voices. And ultimately, great content prevails. Sure, someone can gin up a quick post and get some traffic from getting linked on Techmeme. But will those readers stay? Will they add the blog to their RSS feeds? Ultimately, content is king. And we need sites like Techmeme to help find great content and conversation.

  • http://ericrice.com Eric Rice

    The thing that drives me nuts the MOST is that the original site will end up on techmeme and then as the pile-on gets sorted out, sometimes the tertiary site will be the headliner, second and first ones get buried. Today's example of such is the Computer Science Education/Future post.

    Oh and heh, stop complaining dude, you aren't part of the lazysphere, you bring substance, even though I do find I disagree with you more often than not. One of the daily must-reads. /end honest kiss-ass heh

  • http://www.mathewingram.com/work mathewi

    That bothers me too, Eric — when the post I know started the whole
    pile-on gets buried. And I have a feeling it kind of bothers Gabe
    too. And thanks for the smooches :-)

  • Indie

    I agree with Steve. Techmeme is biased to the US – see the top 100 list. Gabe says its an independent algo that determines who gets on Techmeme. If that was true then there would be a wider global distribution or are you saying the rest of the world doesn't blog as much as the USA.

  • http://www.mathewingram.com/work mathewi

    I don't think there's any question that Techmeme focuses primarily on
    North American bloggers. There are other aggregators that focus on
    other parts of the world.

  • Indie

    I agree with Steve. Techmeme is biased to the US – see the top 100 list. Gabe says its an independent algo that determines who gets on Techmeme. If that was true then there would be a wider global distribution or are you saying the rest of the world doesn't blog as much as the USA.

  • http://www.mathewingram.com/work mathewi

    I don't think there's any question that Techmeme focuses primarily on
    North American bloggers. There are other aggregators that focus on
    other parts of the world.

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