Sethi: Is Hate Mail 2.0 the best response?

by Mathew on December 5, 2007 · Comments

First of all, let me just say that I don’t know Sam Sethi of Blognation — never met him, wouldn’t know him if I tripped over him, and haven’t heard anything pro or con about him since Mike Arrington sacked him (or he resigned) at TechCrunch UK last year. Even then, I had no opinion on the man. For all I know, he could be a prince of a guy, or he could be a complete jackass and liar who routinely slaughters kittens.

Even if the latter is the case, however, I’m not sure that writing the kind of hate letter Oliver Starr just wrote makes a lot of sense. According to the former Blognation writer, Sethi is a lying scumbag who continually promised money from some fictional venture-capital outfit and then failed to deliver on several occasions. And it’s not just Starr who feels that way — there are corroborating comments from two other former Blognation writers, Nicole Simon and Debi Jones.

For those who are interested, Sethi has responded that Starr left Blognation months ago, and therefore he’s not up to date with what’s going on — the imminent arrival of said VC funds being just around the corner — and there’s an implication that some money was paid out to staff, but Starr just didn’t happen to be one of them. Tom Raftery has more.

All that aside, I have to wonder what Oliver gains by writing a 3,000-word screed against Sam Sethi — and then not only posting it on Blognation (where it was quickly removed) but also on his own blog, and entreating readers to take screenshots, mirror the content on their own blogs, and otherwise maximize the public humiliation that Sethi is likely to encounter. Send ‘em home in bodybags, in other words.

From the sounds of it — and Mike Arrington notes that he and Sethi didn’t part on friendly terms, so it’s not surprising he would post an unflattering email — Sam Sethi is more than capable of sabotaging his own relationships with VCs, rather than having Oliver jumping in to help. In any case, why play all this out in public? I’m not sure Oliver is doing himself any favours by taking the scorched-earth approach.

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  • sbspalding
    I actually decided to post this particular missive. More than anything as an object lesson in how trust can break down when communication is, as we say, lax.

    Was this the best path to take from a business standpoint? Probably not. However, as more of these ad hoc media networks start playing in the real world, it seems that there needs to be these kind of touchstones to remind everyone that you can just put a saddle on a Donkey and call it a Horse.
  • Matthew
    Michael didn't post the content from Oliver Starr, I did, and if you check the time stamps Michael was probably asleep when I did. As much as I'm aware of some of the previous issues between Michael and Sam it has nothing to do with me and I made the call alone that the lengthy post/ letter was newsworthy. If you're going to throw stones at least point them in the right direction.
  • Duncan, I think we're talking about two different things. The
    reference I made to Mike was in regards to the email he posted back in
    November from Sam, not the stuff you posted from Oliver.
  • Thanks for the post Mathew. I'm still writing for blognation covering Canada. I think you'd know me if you tripped over me ;).
  • dave
    yeah you are totally correct. i find it hard to believe that a professional would post something like that. what made it worse was that sethi engaged with him on the techcrunch comments section. he made it 1000 times worse. i'm just glad i've never given him any VC money!
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