Bebo: Trying to help TV get social

by Mathew on November 13, 2007 · 1 comment

As several sites are reporting — including PaidContent’s UK division and Mashable — Bebo has launched a social-media platform with a pile of traditional TV and media partners including the BBC. Bebo often gets forgotten when people are writing about social networking, because the majority of coverage focuses on Facebook and MySpace.

But while Bebo was created in the U.S., it has developed a large European user base and has about 40 million users or so, which puts it not that far behind Facebook. And the partners it has lined up for its social-media launch include some major names — such as CBS, BSkyB, Channel 4, ESPN and MTV, as well as some smaller players. According to the press release, the Open Media launch will allow Bebo users to:

“store and curate within their personal profiles their favorite music and video content, and virally distribute that content throughout their ‘friends network’ and the wider Bebo community.”

On a related note, the word “curate” has become increasingly popular as a way of describing what users are doing when they pick clips they like and post them somewhere, or send them to friends — makes it sound all Latin and important, doesn’t it? A lot better than saying something like “I was goofing off and watching kittens on YouTube.”

Further reading:

– CNET’s Caroline McCarthy has some details
– info on ad revenue splits over at Contentinople
– the Telegraph has a take, along with some really craptacular ads
– Silicon Alley Insider calls Bebo’s offering the “anti-Hulu”
– PaidContent has a video interview with a Bebo exec

  • http://www.realfresh.tv Chi-chi Ekweozor

    This is a big deal because Bebo is the UK’s top social networking site, according to comScore:

    http://www.comscore.com/press/release.asp?press=1571

    Whilst there are many online TV sites vying for viewers’ attention in North America, most large media companies in Europe are still dipping their toes into large scale video distribution on the web.

    Open Media fills a big gap in online video distribution for media companies in the UK hence the involvement of established media companies like the BBC, Channel 4 and BSkyB.

    I predict more high profile content partnership announcements from Bebo in the near future.

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