Greg Sterling at Screenwerk has an interesting post about a local cafÃ© in his home town of Oakland called Rooz, which has posted signs saying “No Yelpers” — in other words, no customers who plan to bitch about the service or the food on the Yelp.com customer review site. Greg asked about the sign and got this response:
“What I was told, in a nutshell, is that the cafÃ© staff has encountered a stream of would-be critics â€œwith attitude,â€ predisposed to take issue with or be critical of the business.”
Greg says the staff argued that some customers were being deliberately snotty in their reviews “for entertainment reasons or to impress the Yelp community,” and weren’t being respectful of the impact their reviews might have on a small business like the cafÃ©. The response from some of the Yelpers in question (not surprisingly) has been unapologetic:
“How DARE you ban my opinion?? And for this, I shall not return. EVER. Not the best business plan in the world buddy.”
As Greg notes, it seems a bit odd to pick a fight with your customers, even the snotty ones who give your place lacklustre reviews on a site such as Yelp. Maybe this cafÃ© owner has enough customers, and doesn’t need to attract any more.