According to Mike over at TechCrunch — confirming a rumour originally reported by Sam Sethi, ex- of TechCrunch UK — Google is close to acquiring Feedburner for $100-million. If true, this is a deal that makes sense to me, as it does to my friend Tony Hung from Deep Jive Interests and to Ash from Watchmojo. Feedburner is a great service with tons of useful features — many of which will no doubt plug in nicely to Google’s Analytics and other website tools — and so it’s no surprise that someone like Google would want them, even at what amounts to a 10-times revenue multiple, according to Ash. Valleywag also had the rumour, and the price tag, in a post last week.
Geek News Central seems to think that we should be afraid of Google owning Feedburner, but fails to make a convincing argument that we should be any more concerned about Google than we are about our ISPs knowing which websites we go to. Ashkan from Watchmojo also seems to think the deal is something we should be worried about, but I don’t see it. Alarm:clock has a look at the synergies for Google.