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Smartest media quote of the year
I agree with Jeff Jarvis that Quincy Smith said something very smart about how Big Media should be thinking about viewers/users
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Well, Quincy is also an old skool dotcom survivor, so he’s not going to think like old media.
I have to confess I don’t really understand how some of the biggest advertisers out there - jeez, every other TV commercial or billboard is about one TV show or another - can be said to be *assuming* that consumers will come to them. Seems to me they are and have been trying very hard and spending a lot of money to get them to come.
That’s true, Rob — but I think Quincy was talking about assuming that viewers will want to go to a site like Innertube to get content, as opposed to wanting to get it in other ways.