Smartest media quote of the year

by Mathew on May 14, 2007 · 3 comments

I agree with Jeff Jarvis that Quincy Smith said something very smart about how Big Media should be thinking about viewers/users
clipped from www.buzzmachine.com

“We can’t expect consumers to come to us. It’s arrogant for any media company to assume that.”

Quincy Smith, president of CBS Interactive, said that in today’s Wall Street Journal explaining CBS’ smarter-than-most strategy for a distributed media economy.

This is the way all media executives should be thinking: Go to the people, don’t make the people come to you. That’s expensive for you and inconvenient for them and it’s just not going to happen — or, it’s no way to build a media business model anymore. Says the Journal:

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  • http://pop-pr.blogspot.com Jeremy Pepper

    Well, Quincy is also an old skool dotcom survivor, so he’s not going to think like old media.

  • http://www.robhyndman.com/2007/03/25/newspapers-im-not-dead-yet-or-dead-men-walking/ Rob Hyndman

    I have to confess I don’t really understand how some of the biggest advertisers out there – jeez, every other TV commercial or billboard is about one TV show or another – can be said to be *assuming* that consumers will come to them. Seems to me they are and have been trying very hard and spending a lot of money to get them to come.

  • Mathew

    That’s true, Rob — but I think Quincy was talking about assuming that viewers will want to go to a site like Innertube to get content, as opposed to wanting to get it in other ways.

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