Smartest media quote of the year

by Mathew on May 14, 2007 · 3 comments

I agree with Jeff Jarvis that Quincy Smith said something very smart about how Big Media should be thinking about viewers/users
clipped from www.buzzmachine.com

“We can’t expect consumers to come to us. It’s arrogant for any media company to assume that.”

Quincy Smith, president of CBS Interactive, said that in today’s Wall Street Journal explaining CBS’ smarter-than-most strategy for a distributed media economy.

This is the way all media executives should be thinking: Go to the people, don’t make the people come to you. That’s expensive for you and inconvenient for them and it’s just not going to happen — or, it’s no way to build a media business model anymore. Says the Journal:

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