Maxthon — much ado about nothing

by Mathew on April 10, 2007 · Comments

Everyone seems pretty excited at news that Google has invested a whopping $1-million (say it with a Doctor Evil sneer — it’s more fun) in Maxthon, the browser that seems to have taken China by storm. Mike Arrington at TechCrunch says that it’s just part of a larger strategic arrangement between the two, and that set tongues wagging all over the blogosphere.

snipshot_d4eh2qlm1mw.jpgWhat does Google have in mind for Maxthon? What does this mean for Firefox? I don’t think it means much of anything, to tell you the truth. And it’s not just the fact that $1-million is about what Google spends on anchovies for the free gourmet pizza they serve in the Googleplex cafeteria every Wednesday afternoon. I also can’t see Google getting all worked up about a browser that is effectively an add-on for Internet Exploder Explorer.

And yes, I know you can change the rendering engine to Gecko (which powers the Firefox browser). It’s still an add-on, or a front end, or whatever you want to call it. And yes, it has lots of cool features, and I know it had tabs before IE. Whatever. I think the main interest for Google is the Chinese angle, and the fact that converting Maxthon’s built-in search to Google power would be a foot in the door where Baidu currently dominates.

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  • If you're talking about catering to the largest online community in the world, and that they're using a different browser, surely that will be of enormous importance to the owners of any mass-media site?.
  • Mathew
    Not sure what you mean, Ian. They aren't really using a different browser -- it's still just Internet Explorer under the hood, so it shouldn't matter to any media sites that are trying to reach the Chinese audience.
  • Matthew - IE Base sure, but the additions aren't just eye-candy. Ad-blocking comes as an option on standard Maxthon and might give pause for thought. Probably people like you and I haven't seen banners for a couple of years thank to the Firefox extension, but that being standard for a mainstream audience is a big difference.
  • Mathew
    Good point, Ian.
  • Should have been clearer in the first place, Matthew. Apologies.
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