As part of the more than $500-million worth of advertising and marketing that Microsoft has been doing to promote Vista, the company paid to build a state-of-the-art home made entirely out of ice in the public square at the corner of Yonge and Dundas in Toronto (no doubt they got the idea from this place).


A local blog called Torontoist (part of the placeblogging network started by Gothamist) has some pictures and a description of the 1,800-square-foot “home,” which comes complete with a working ice toilet-paper-holder, an ice bed and even an ice microwave (presumably good for only one use). The home took 270,000 pounds of ice to construct, and has computers running Vista and Office 2007.

Classic comment from the website: “I can’t help but think that this is analogous to how my computer is going to freeze if I try to install Vista.” That’s marketing for you.

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Mathew 2415 posts

I'm a Toronto-based former senior writer with Gigaom and my favorite things to write about are social technology, media and the evolution of online behavior

One Response to “Microsoft Vista launch is cold as ice”
  1. Half a billion bucks! Do they really need to spend that kind of money on something almost everyone who buys a new PC is going to use anyway? And ice. It melts. Just a puddle in the end.

    Maybe this climate change meme from the Globe is softening me up, but I’m finding that Microsoft’s marketing spend is not sitting well with me. Then I think of the Gates foundation and the LA Times series on how the foundation invests its money. It makes me wonder…

    I’m obviously in the minority here because the WSJ just released the results of their corporate reputation survey and Microsoft beat out J&J for the top spot. They say “Bill Gates’s personal philanthropy boosted the public’s opinion of the tech giant.”

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