Hillary Clinton gets her Web 2.0 on

Either someone smart is working with Senator — and would-be POTUS — Hillary Clinton, or she is a lot hipper to the Web 2.0 jive than I might have thought. According to Search Engine Journal, Hillary (or someone from her team) posted a question about health-care on Yahoo Answers, and last time I looked she had gotten more than 33,000 responses in just a little over 24 hours.

The question she has asked is this: “Based on your own family’s experience, what do you think we should do to improve health care in America?” Underneath the question, the site makes it clear that hosting the question isn’t meant to express support for any particular party (maybe Barack Obama should post a question asking “Should I change my name or sue CNN for calling me Osama?”). This is interesting stuff — call it Politics 2.0.


Obviously, there’s some publicity value to having the question appear on Yahoo Answers, since I would imagine other people are going to notice it and write about it other than Search Engine Journal, Greg Sterling of Screenwerk and me. Incidentally, as far as I can tell Ms. Clinton now holds the record for most responses to a question on Yahoo, beating both Oprah and physicist Stephen Hawking, whose flirtation with Yahoo Answers I wrote about on my media blog awhile back.

Still, apart from the pure publicity value, and the street cred she gets for being down with the Web 2.0 kids, I would agree with Greg that there is definitely something interesting going on here. Where it will lead (if anywhere) remains to be seen.

4 thoughts on “Hillary Clinton gets her Web 2.0 on

  1. Yo MI,

    Thanks for writing about this. I take issue, however, with your casting “web 2.0” as some kind of teenage phenomenon. At this point, “Web 2.0” is being driven by corporate marketing — which, mind you, is a clear indication that it is no longer a cutting-edge concept. Nor is Clinton’s web strategy (or Obama’s, or anyone else’s) all that revolutionary — they are borrowing from what has quickly become a mainstream marketing approach. Sure, it has promising resonances with democratic ideals and may ultimately lead to a more representational policy-making structure (MAYBE). But the movement is driven by marketers.

    From the politicians’ perspective, this isn’t about democracy — it’s PR.

  2. That’s your perogative. But web 2.0 is a garbage hype term and is completely dead.

    It’s being driven mostly by wanna-be web gurus and bandwagon jumpers.

    It’s hype. Nothing of any substance of any kind

  3. I doubt Hillary actually spends any time soliciting opinions on the web, all her question indicates is that she (or her PR) people are smart enough to get her name into another media channel – this time for free. People who use web resources and enter the conversation can actually read, and may actually vote. It is meaningless that “she answers more questions posted” since she probably has a volunteer doing this for her…the equivalent of presidential speechwriting, which also galls me when it makes people say “The President gave a great speech” – when they are not even his words. Get real, get out and vote your opinion, instead of ohhing and ahhing about something that may not even exist. girlfriday http://www.research-resource.com

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