As Mark Twain once said, everyone complains about the weather but no one ever does anything about it. Well, lots of people complain about Yahoo too — about how it is big and bloated and unfocused and is losing ground to Google, not to mention the fact that its peanut butter is spread too thin — but is anyone doing anything about it? Eric Jackson is trying to.

Eric, a Yahoo shareholder and management consultant who writes a blog called Breakout Performance, is like Peter Finch’s character from the movie Network. He’s mad as hell and he’s not going to take it any more. So Mr. Jackson wrote a post called Yahoo Plan B, complete with a video clip of himself describing said plan, and sent it out to various places, including YouTube.

eric jackson.jpg

In a nutshell, Eric is trying to get a wave of shareholder support for change, in the same way that activist hedge funds and other prominent investors often do, except he’s starting with blogs and YouTube and wikis instead of a board seat and a couple of hundred million. He says:

Yahoo! is drifting; and its board and management have been too slow to act to this fundamental problem. As shareholders, we don’t have to sit by and watch this.

Activist Investing has principally been the domain of hedge funds — well, no longer. With the help of the web, blogs, and wikis, I’m asking all current and future retail investors in Yahoo! to join me in pushing for a change.

So far, Eric has gotten some favourable press at TheStreet, as well as from former trader David Neubert, and the Internet Outsider blog, written by former analyst and Bubble 1.0 cheerleader Henry Blodget.

Eric says he has received many emails of support, and now has shareholders with more than $1.7-million in Yahoo stock who are backing his campaign. Not exactly a hedge fund, but not a bad start. Good luck with the crusade, Eric.


Eric’s campaign now has a wiki as well, at Yahoo.Wikia.com.

About the author

Mathew 2430 posts

I'm a Toronto-based senior writer with Fortune magazine, and my favorite things to write about are social technology, media and the evolution of online behavior

5 Responses to “A Web 2.0 revolt against Yahoo management”
  1. a pro-Yahoo one. Until the shakeup has been completed and the company’s management structure is clear, every valuable employee will have only one eye on the business. The other will be on the “send” button, ready to send out their resumes. *** From Mathew Ingram’s Blog: A Web 2.0 revolt against Yahoo management Posted by Mathew Ingram @ 4:09 pm on Thursday 11 January 2007 As Mark Twain once said, everyone complains about the weather but no one ever does anything about it. Well, lots of people complain about Yahoo

  2. that is so heavily congested is a bold move by the search giant. 3. Yahoo! purchases TheGoodBlogs – It was first announced by Techcrunch back in November, and I even thought it was big enough to make the techFive back then. Although there are those less than impressed with Yahoo!, I think it’s important that the company continues to expand and solidy its hold in the realm of social media. 2. Microsoft teams up with Ford – An excerpt from a previous post: Ultimately, your handheld device will have to sync with everything, from

  3. have made their money, and money that has not come through stock options or grants. Yikes! What blasphemy! He’d also like Yahoo to start distributing dividends to stockholders. Who says you can’t teach old white guys new tricks?? ;-) Found at Matt Ingram’s blog

  4. Mathew,
    Please read this article: 4C: Yahoo’s Turnaround Formula.

  5. Thanks, Sramana. You make some good points, particularly about Yahoo’s need to focus its offerings.

  6. Nice post. Thanks. I want to watch how this develops.

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