BitTorrent deal amounts to very little

by Mathew on November 29, 2006 · View Comments

Like most press releases, the one about the deal between the Hollywood movie studios and BitTorrent is full of bombast and hype about this historic arrangement and how it will stop piracy, etc. etc. Hosannas and high-fives all round. Like the earlier announcement about BitTorrent’s deal with Warner Brothers, however, there is a lot left unsaid in the release, since to say it would remove a lot of the thunder.

The press release goes into lots of detail about how BitTorrent, which started up in 2001, has become “the most efficient means of distributing large, high-quality files on the Internet” and “accounts for as much as 40 percent of all worldwide Internet traffic.” Then it says that BitTorrent “continues to work with the Motion Picture Association of America (MPAA) to remove copyright infringing content.”

bittorrent-6.gif

In the New York Times story, it says that “BitTorrent’s partners will upload authorized versions of their TV shows and films onto the network.” Sounds great, doesn’t it? Except for the fact that there is no BitTorrent “network.” The agreement to remove copyright-infringing content from search results applied only to bittorrent.com, which no one who uses BitTorrent ever goes to. It has nothing to do with all the other BitTorrent sites and “networks” out there that account for all that traffic.

The confusion is between the company — which autistic programmer Bram Cohen founded, although Om reports that he is to be replaced as part of a rumoured financing deal — and the BitTorrent protocol, which is the technology. The technology Bram developed is open source, which is why there are dozens of BitTorrent download programs available, with more appearing every day.

Functionally speaking, there is no BitTorrent “network” — it is a fully distributed peer-to-peer system in which “trackers” broadcast the details about a file, and “seeders” distribute pieces of it. Bram Cohen can’t do anything about any of those files, even if he wanted to. The movie studios can use it to distribute their films, which will undoubtedly be all clogged up with DRM, but if they want to compete with piracy it’s going to take a bit more than a press release. Tony Hung over at Deep Jive Interests says the news could actually be good for pirates.

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  • http://www.ondisruption.com/my_weblog/2006/11/classic_disrupt_1.html Michael Urlocker: Disruption Consultant for Tech, Manufacturing and Media Innovation

    their old business onto the web. Very few have achieved any success. **Other Views** Harvard Prof. Clayton Christensen is the pioneer on disruptive innovation and he outlines why cramming fails in this Working Knowledge paper. Mathew Ingram says the BitTorrent deal is not important because there is no BitTorrent network to speak of. GoodMorningSiliconValley says the transition from pirate site to legit business is a difficult one. TechCrunch says BitTorrent raised $25M

  • http://starkedsf.com/archives/talk-of-the-town-thursday-17/ Starked SF, Unforgiving News from the Bay

    [IMG] Ingram dissects the BitTorrent deal hype. This Zombie Tool looks like a bad thing for all decent people. Google’s stealth advertising network. Burton on Google’s duplicate content penalty. Rolling Rock’s horrid beer ape: let’s put him together with Carrot Top and, oh let

  • http://www.canadianblogs.net Canadian Blogs

    BitTorrent deal amounts to very little via Mathew Ingram: mathewingram.com/work November 29th, 2006 at 16:46

  • http://www.ondisruption.typepad.com Michael Urlocker: Disruption Consultant for Tech, Manufacturing and Media Innovation

    Working Knowledge paper. The Disruption Group’s site lists the benefits of disruptive strategy including higher-value to customers, new revenue streams and sustainable high return on equity. Mathew Ingram says the BitTorrent deal is not important because there is no BitTorrent network to speak of. GoodMorningSiliconValley says the transition from pirate site to legit business is a difficult one. TechCrunch says BitTorrent raised $25M

  • http://evans.blogware.com/blog/_archives/2006/11/29/2536315.html Mark Evans :: Everyone Loves BitTorrent

    [...] Everyone Loves BitTorrent by Mark Evans on Wed 29 Nov 2006 02:16 PM EST  |  Permanent Link  |  Cosmos According to TechCrunch, BitTorrent has raised $25 million from AccelPartners and Doll Capital Management. BitTorrent has also signed distribution deals with a variety of major film and TV producers. So, the idea is the money and the licensing deals with MTV, 20th Century Fox, Paramount Pictures, etc. is going to make BitTorrent legit – and steer it farther away from its roots as a cool P2P technology used to download free movies, TV shows and music? In theory, that makes sense but it’s a bit of a pipe-dream unless some of the $25-million is used to crack down on all those Torrent-crazed pirates out there. Mathew Ingram doesn’t think much about the press release given he believes it’s going to take a lot more than some PR for BitTorrent to compete against the pirates. [...]

  • http://innovatez.wordpress.com/2007/07/19/classic-disruption-why-wal-marts-movie-plan-will-fail/ Classic Disruption: Why Wal-Mart’s Movie Plan Will Fail « Managing innovation

    [...] Ingram says the BitTorrent deal is not important because there is no BitTorrent network to speak [...]

  • http://technicianspot.blogspot.com/ Tech Man
  • wtmercer

    Long live torrents….

    W. T Mercer
    Costa Mesa, CA
    Second Chance Checking Account

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