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I don’t want to be a gigantic wet blanket or anything, but looking at the top of Techmeme right now makes me despair for the future of the human race. Okay — that might be a bit of an exaggeration. But seriously, do we really need to get that excited about the fact that the latest and greatest upgrade to Microsoft’s 15-year-old operating system has been sent to the place where they burn it onto CDs or whatever?

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But of course, saying that isn’t cool enough, so we have to use an acronym and say that it’s “gone RTM” (for Released To Manufacturing”) or “gone gold” or whatever the heck they call it. And for all the bitching and moaning about Google getting love for every Web 2.0 release it does, there seems to be an awful lot of blogger love out in Microsoft-land right now.

“Breaking news!” one site proclaims breathlessly. “VISTA IS GOLDEN!” another one hyperventilates. Not to be outdone, someone pulls out this humdinger: “A new era of desktop computing is upon us.” Sweet Jesus. And a week or two ago there was a similar landslide of links at the top of Techmeme that were all about — yes — the cool new packaging for Vista.

Come on, people. This is embarrassing.

About the author

Mathew 2420 posts

I'm a Toronto-based senior writer with Fortune magazine, and my favorite things to write about are social technology, media and the evolution of online behavior

5 Responses to “Wow — and Vista has great packaging too!”
  1. I think the hype, is all abut the simple fact that their final timelines have been adhered too (Nov-Jan). Gold to TRM..

    Rembember all tha Hype in Jan/06 when MSFT said there would be a “another” deley on vista or all that hype in Mah/05 when Vista was projected to be released but was ..oh well, they had fix the kernal atthat time :)-

  2. […] I don’t want to be a gigantic wet blanket or anything, but looking at the top of Techmeme right now makes me despair for the future of the human race. Okay – that might be a bit of an exaggeration. But seriously, do we really need to get that excited about the fact that the latest and greatest upgrade to Microsoft’s 15-year-old operating system has been sent to the place where they burn it onto CDs or whatever? But of course, saying that isn’t cool enough, so we have to use an acronym and say that it’s “gone RTM” (for Released To Manufacturing”) or “gone gold” or whatever the heck they call it. And for all the bitching and moaning about Google getting love for every Web 2.0 release it does, there seems to be an awful lot of blogger love out in Microsoft-land right now. “Breaking news!” one site proclaims breathlessly. “VISTA IS GOLDEN!” another one hyperventilates. Not to be outdone, someone pulls out this humdinger: “A new era of desktop computing is upon us.” Sweet Jesus. And a week or two ago there was a similar landslide of links at the top of Techmeme that were all about – yes – the cool new packaging for Vista. Come on, people. This is embarrassing. Comments Tag: Microsoft, Vista Add to Yahoo! My Web | Furl Bookmark WebProNews: View All Articles by Mathew Ingram Receive Our Daily Email of Breaking eBusiness News About the Author: Mathew Ingram [note only one “t” in Mathew] is a technology writer and blogger for the Globe and Mail, a national newspaper based in Toronto, and also writes about the Web and media at http://www.mathewingram.com/work and http://www.mathewingram.com/media. WebProNews RSS Feed More Blog Talk Articles Contact WebProNews […]

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