(cross-posted from my media blog)

CNet has reported that Topix, the local-media network controlled by some of the major U.S. newspaper chains, has raised another $15-million in financing. According to the story, Gannett and Tribune each own 33.7 per cent, and McClatchy (which was bought by Knight Ridder last year) owns 11.9 per cent. Together, the newspaper companies own about 80 per cent of the company.

Topix says that it will use the money to add more staff and put some more cash into marketing, something that it definitely needs to do. Although it has climbed in the rankings, it really needs to get its name more known as the source for local news — and promote some of its unique tools, such as the ability to comment on stories, links to blogs that are mixed in with the news feeds and a great search engine.

topix

Unfortunately, the site is going up against Google News and Yahoo News on the one hand and sites like Digg on the other, and even its new funding might not be enough to turn the tide. As PaidContent points out, the site hasn’t exactly been able to integrate its tools and content with its newspaper owners so far, at least not in any meaningful way, and time is quickly running out.

About the author

Mathew 2414 posts

I'm a Toronto-based former senior writer with Gigaom and my favorite things to write about are social technology, media and the evolution of online behavior

5 Responses to “Topix.net raises $15-million for battle”
  1. Topix.net raises $15-million for battle via Mathew Ingram: mathewingram.com/work November 7th, 2006 at 01:08

  2. OK, OK, I know Topix got $15 million in additional funding today. And I know it’s for marketing and VPs of this and eVPs of that. But could maybe just a teeny little portion of that go towards fixing them most stomach-turning mind-blasting eye-killing brain-shatteringly ugly URLs in recorded history?

  3. […] OK, OK, I know Topix got $15 million in additional funding today. And I know it’s for marketing and VPs of this and eVPS of that. […]

  4. 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color:#000;} .question_answer_none {color: #ccc;} .user_profile_list {width:300px;} .user_profile_col {width:300px; border-bottom:1px solid #ccc;} .user_profile_col_label img {float:left; margin-right:6px; vertical-align:middle;} .user_profile_col_label {font-size:16px; font-weight:bold;} .user_profile_col_desc {padding:0 0 5px 0; font-size:11px; font-weight:normal; color:#666; text-align:justify;} .user_profile_col_favhed {background-color:#efefef; padding:2px; text-align:right; font-size:11px; font-weight:bold;} ol.publist {margin-top:10px; padding-left:30px;} ol.publist li {margin-bottom:10px;} ol.favlist {margin-top:10px; padding-left:30px;} ol.favlist li {margin-bottom:10px; h: expression(onmouseover=new Function(“this.style.backgroundColor=’#ffc';”), onmouseout=new Function(“this.style.backgroundColor=’#fff';”)); } ol.favlist li:hover {background-color:#ffc;} .favlist_icon {margin-right:4px; margin-bottom:4px; border:none; vertical-align:middle;} #topixBookmarks .addcat {display:none;} #topixRecent .removecat {display:none;} .addcat, .removecat {cursor: pointer; 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font-size: 9px; color: #999; padding-bottom: 4px; } .post_table .postbox { font-size: 13px; padding: 8px 4px 10px 8px; border-top: 1px solid #739912; } .post_table .postbox .topbar { border-bottom: 1px dashed #ccc; padding-bottom: 3px; } .post_table .postbox .postcontent { font-size: 12px; padding: 10px 10px 5px 10px; } .postadmin_statusbox { margin-left: 8px; float: right; background-color: #FFF0F0; font-size: 11px; padding: 1px; } .post_table .postrollupinfo { font-size: 11px; padding-top: 4px; } .post_table .postbox .posttime { font-size: 11px; font-style: italic; color: #878787; float: left; } a.postflaglink, .post_table a.postflaglink, a.postflaglink:visited { font-size: 11px; color: #f60; float: right; } .post_table .postreplylink a { font-size: 11px; float: right; } .post_table .separatorbar { padding-left: 5px; padding-right: 5px; color: #c8c8c8; font-size: 11px; float: right; } .post_table .postadminlinks { float: right; margin-right: 8px; } .loginform .fieldHeader { white-space: nowrap; font-size: 11px; text-align: right; padding-top: 8px; font-weight: normal; } .loginform .showemailtext { font-size: 11px; } table.catable tr th { text-align: left; background-color: #999; padding: 2px 0 2px 5px; vertical-align: top; color: #fff; font-size: 11px; } table.catable { width: 100%; border-left: 0px; border-right: 0px; } table.catable tr td { vertical-align: top; } td.cabox { padding: 3px 5px 3px 5px; border-top: 1px solid #ddd; height: 39px; } table.catable tr.alt td { background-color: #efefef; } td.cabox { background-color: #FFF; padding: 3px 5px 3px 5px; } table.catable .timedelta { font-size: 10px; } table.catable .section { font-weight: bold } table.catable .category { font-weight: bold; font-size: 10px; } table.catable .picindicator { font-size: 10px; color: #FF9900; } td.cabox-alt { background-color: #efefef; padding: 3px 5px 3px 5px; } .topix_postform .fieldHeader { width: 120px; text-align: right; font-weight: bold; vertical-align: top; border-right: 1px solid #E8E8E8; padding: 8px; } .topix_postform .fieldContent { padding: 8px; } .topix_postform .inputTable { border: 1px solid #739912; } .topix_postform .inputTable .headerText { text-align: left; background-color: #739912; padding: 2px 8px; color: #fff; font-size: 11px; } .topix_postform .disclaimerText { padding: 10px 10px 0 10px; font-size: 10px; font-style: italic; } .topix_postform .captcha { padding-left: 20px; } .topix_postform .submitButton { font-size: 14px; font-weight: bold; margin-top: 8px; } Go to the Topix.net Forum » Mathewingram.com […]

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