Leverage those core competencies, baby

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So CBS wants to find and buy the next YouTube before it gets big. Gee, I wonder why no one else has thought of that? Way to go, CBS. And so they’ve hired a guy who at the age of 35 is described as a “veteran” of the industry, and of the takeover game. Why — because he helped advise Viacom to buy Neopets? Wow. That’s rocket surgery for sure.

What Quincy Smith seems to have picked up during his time on The Street is the ability to say a whole bunch of really great sounding phrases that actually mean diddly-squat. Here’s a great one that PaidContent highlighted:

The important thing is that we get confidence internally on a set interactive strategy that will immediately change and be organic as we grow. From there we can think about how we can execute on this as a team.

trader

Did you get that? In other words, it’s important to get confident — internally, of course, as opposed to externally — and to set a strategy. Wouldn’t it be better to get confident after deciding on a strategy? Never mind. Because that strategy is going to “immediately change” anyway. And, it’s going to be organic, which as we all know is the best kind of strategy to have.

And then, of course, after getting confident and having the strategy (the organic one that immediately changes) then it’s time to think about how to execute. Not actually execute — which is a fancy word Wall Street types use when they really mean “do” — but just think about it for awhile.

In other words *we don’t have a clue what we’re doing.” Or phrased differently: “I’d better come up with something good, or it’s back to hedge-fund land.”

Comments (5)

  1. Ed Lee wrote::

    I’m sure you’ve read worse in news releases coming to your inbox…come to think of it, I’ve probably written worse!

    Ed

    Tuesday, November 7, 2006 at 12:17 am #
  2. Mathew Ingram wrote::

    Oh, I’m intimately familiar with the genre, Ed — unfortunately :-)

    Tuesday, November 7, 2006 at 12:39 am #
  3. funny. thank goodness for old media.

    stop helping them. Oh yeah, you work for them :)

    Tuesday, November 7, 2006 at 12:53 am #
  4. Torpedo Oi wrote::

    What about twitter?

    Friday, February 6, 2009 at 11:12 am #
  5. Torpedo Oi wrote::

    What about twitter?

    Friday, February 6, 2009 at 5:12 pm #

Trackbacks/Pingbacks (8)

  1. Canadian Blogs on Tuesday, November 7, 2006 at 10:25 am

    Leverage those core competencies, baby via Mathew Ingram: mathewingram.com/work November 7th, 2006 at 03:56

  2. Leverage Those Core Competencies on Tuesday, November 7, 2006 at 5:03 pm

    […] Leverage Those Core Competencies By: Mathew Ingram 2006-11-07 So CBS wants to find and buy the next YouTube before it gets big. Gee, I wonder why no one else has thought of that? Way to go, CBS. Link: Find and buy And so they’ve hired a guy who at the age of 35 is described as a “veteran” of the industry, and of the takeover game. Why – because he helped advise Viacom to buy Neopets? Wow. That’s rocket surgery for sure. What Quincy Smith seems to have picked up during his time on The Street is the ability to say a whole bunch of really great sounding phrases that actually mean diddly-squat. Here’s a great one that PaidContent highlighted: The important thing is that we get confidence internally on a set interactive strategy that will immediately change and be organic as we grow. From there we can think about how we can execute on this as a team. Did you get that? In other words, it’s important to get confident – internally, of course, as opposed to externally – and to set a strategy. Wouldn’t it be better to get confident after deciding on a strategy? Never mind. Because that strategy is going to “immediately change” anyway. And, it’s going to be organic, which as we all know is the best kind of strategy to have. And then, of course, after getting confident and having the strategy (the organic one that immediately changes) then it’s time to think about how to execute. Not actually execute – which is a fancy word Wall Street types use when they really mean “do” – but just think about it for awhile. In other words *we don’t have a clue what we’re doing.” Or phrased differently: “I’d better come up with something good, or it’s back to hedge-fund land.” Comments Add to Del.icio.us | Digg | Reddit | FurlView All Articles by Mathew Ingram About the Author: Mathew Ingram [note only one “t” in Mathew] is a technology writer and blogger for the Globe and Mail, a national newspaper based in Toronto, and also writes about the Web and media at http://www.mathewingram.com/work and http://www.mathewingram.com/media. […]

  3. Global Nerdy on Tuesday, November 7, 2006 at 6:00 pm

    CBS Digital Has a Self-Esteem Problem…

    Combine the agility of a Big Content giant with the depth of a Wall Street operator, and you get this:……

  4. MIT Convergence Culture Consortium: Archives on Wednesday, November 8, 2006 at 12:51 pm

    […] CBS, of course, is confident that a dealbreaker for major companies is the way to go. Others are more critical. Take these comments from Mathew Ingram, for instance, who writes, “So CBS wants to find and buy the next YouTube before it gegts big. Gee, I wonder why no one else has thought of that? Way to go. And so they’ve hired a guy who at age 35 is described as a ‘veteran’ of the industry, and of the takeover game. Why–because he helped advise Viacom to buy Neopets? Wow.” […]

  5. MIT Convergence Culture Consortium: Archives - Transmedia on Friday, December 22, 2006 at 7:56 am

    […] CBS, of course, is confident that a dealbreaker for major companies is the way to go. Others are more critical. Take these comments from Mathew Ingram, for instance, who writes, “So CBS wants to find and buy the next YouTube before it gegts big. Gee, I wonder why no one else has thought of that? Way to go. And so they’ve hired a guy who at age 35 is described as a ‘veteran’ of the industry, and of the takeover game. Why–because he helped advise Viacom to buy Neopets? Wow.” […]

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