I think Mike and Om should get hitched

by Mathew on November 6, 2006 · 9 comments

I’m just throwing this out there — not because I know anything (because I don’t), and not because I have any ulterior motives (I don’t even have any posterior motives), but just because it occurred to me, and the more I thought about it the more it seemed to make sense. I guess I’m posting it here because I want to see if anyone agrees with me. Even if you don’t, feel free to let me know.

I think Mike Arrington should merge his burgeoning global TechCrunch empire with Om Malik’s growing gigaom.com network. Why? Well, the benefits would be obvious, I think — more sites and more readers equals a bigger player when it comes to advertising space, and that’s the name of the game when you’re trying to build what amounts to an online magazine business.

mike and om

I guess what got me started thinking about it was when I noticed that Mike’s blogs, including TechCrunch and MobileCrunch, linked to Om’s blog when he had a post about something, and Om has done the same thing with Mike — which makes sense, since they cover things that overlap a lot of the time, and they also know each other and are friends. Mike has even given a boost to Om’s Widgets Live conference.

And then I got thinking about how little overlap there really is between the two: Mike does Web 2.0 services and gadgets and that kind of thing, while Om concentrates on telecom and broadband stuff and some mobile coverage. Why not join forces and have something that covers all of those things better than anyone? Then Mike could get closer to his recently-stated wish of having more page views that CNet.

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  • http://www.mappingtheweb.com Aidan Henry

    Do you think Mike would demand a pre-nup?

  • Anuvinder Singh

    Interesting you say this Mathew, because a while ago when both Mike and Om were about to launch their respective job boards, Mike wanted to join forces with Om, though just for the job board (http://www.crunchnotes.com/?p=263).

    Your analysis makes sense….

    But then, if they do something like this, what would this really do to the two blogs? Wouldn\’t that really transform techcrunch/gigaom into something like an old world pre-blog era publication? With lots of different sections and writers….And perhaps we\’ll all be back to reading Business 2.0 again!

    Or maybe not…. :)

  • Mathew Ingram

    Good one, Aidan.

    And no, Anuvinder, I don’t really think it would make TechCrunch and gigaom more like an old media publication — I think they would still have the same flavour they have now, they would just have a bit more mass when it came to attracting advertising, which I think is the hardest thing about being a micro-niche publication, online or off.

  • http://peterdawson.typepad.com /pd

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  • http://www.howardlindzon.com howard Lindzon

    great idea.

  • http://sparkplug9.com/bizhack John Koetsier

    Interesting.

    And while I don’t think you quite meant it that way, I don’t view either TechCrunch or the Om empire as “micro-niche.”

    Depends on your perspective, I guess.

  • Mathew Ingram

    I would agree, John. I was kind of using “micro-niche” as a synonym for “smaller than Time Warner”…

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