Great conversation at Third Tuesday

by Mathew on October 17, 2006 · Comments

Just a quick note to say thanks to Ed Lee and David Jones of Fleishman-Hillard, and Joe Thornley of Thornley Fallis, for inviting me to speak at Third Tuesday — the PR/blogger meetup thing in Toronto that is loosely based on the Third Thursday get-togethers in San Francisco (more info here).

We had a great crowd out at the Spoke Club, and lots of interesting questions about bloggers vs. journalists and how to deal with them, how to convince companies that they should have (or at least pay attention to) blogs, and how Edelman dropped the ball with its recent abortive Wal-Mart blogging campaign.

third tuesday

It was a great example of the real-world version of the thing we all keep talking about online: that is, a conversation. I could have stuck around talking for even longer with some of the people who dropped by, but my knees were giving out. Oh, and I hope someone eventually settled the bill :-)

Update:

Ed has some thoughts on the evening here, and is glad I didn’t single him out as giving a bad pitch when that question came up (now you owe me, Ed). Joe has a nice summary here and the inimitable Michael O’Connor Clarke has also written about some of his impressions of the evening.

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  • Well we could always have just sat down, you know (although, at the prices in the Spoke Club, perhaps not).

    And yes, the bill was indeed settled - by none other than Chris Clarke, bless 'im. But I did buy him a cup of cocoa at *bux to compensate :-)

    Good to see you tonight Mathew. Thanks again for doing this.
  • Mathew,
    The questions and reponse to you said to me that the PR community is determined to figure out how to operate within the new rules of blogging in order to develop a positive relationship from the outset. Bloggers and PR folks should have a mutually beneficial relationship - if we work to understand the needs of the bloggers. Your presentation provided us with great insight into this.
    Thanks for joining us. You definitely contributed to making the Toronto communications community smarter.
  • Hi again Mathew,
    I realized after the event that Grazr is in fact freezing only the version of FeedDemon that depends on IE7, not Firefox. Gotta love those folks from Microsoft!
  • Mathew Ingram
    Thanks Michael, and Joseph -- and thanks to Chris for paying the bill :-)
  • Hi Mathew,
    Thank you for being so generous with your time, for your insightful commentary and willingness to indulge us PR folks.
    Best bit of the night was when you were asked about dodgy pitches you had received. There were a few very nervous looks going around the room from the agency types!
    Ed
  • Mathew Ingram
    It was my pleasure, Ed. I enjoyed all of the questions -- even the one about the dodgy pitches, although I felt a little awkward with that one :-)
  • It must be fun to go to events and see all your groupies - like I said, I felt like I knew you already...Great insight into many questions that palgue me in my quest to introduce clients to the blogosphere. Thanks again.
  • Mathew Ingram
    Glad you enjoyed it Julia -- and it was nice to meet you in person. Thanks for the comment.
  • "Inimitable" - gosh. Thanks. At least you didn't say "inimical", as one friend once did :-) I've never been entirely sure quite whether he really knew what he meant.
  • Mathew Ingram
    Definitely inimitable, Michael -- not at all inimical :-)
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