Please, let’s not call it GooTube

by Mathew on October 9, 2006 · 4 comments

Well, all those rumours about Google and YouTube turned out to have more than a little truth to them. And kudos to Mike Arrington of TechCrunch for getting out there first with the story. He had the Wall Street Journal and New York Times not just following him but giving him credit for breaking the news, and that is definitely a feather in his cap.

Meanwhile, whether out of plain old stubbornness or devotion to his argument, “Megaphone Mark” Cuban refuses to admit that maybe he was wrong to call anyone who bought YouTube a moron, and is still convinced that the Google gang are in for a world of copyright pain.

Could he be right? Maybe. Or maybe the deals that YouTube has signed with Warner and Universal and BMG are a sign that things are changing. In any case, as Rex Hammock points out, Mark Cuban is an expert on crazy, so there has to be a pretty big piece of him that is cheering on the guy with the surfer dude name — YouTube CEO Chad Hurley — and co-founder Steve Chen.

Om Malik admits he was wrong to side with the nay-sayers, but then throws in at the end that he thinks it might be an “HP-Compaq kind of deal.” That’s harsh, Om :-) And Eric Schmidt says on the conference call that this is the “next step in the evolution of the Internet.” I don’t know about that, but it sure is going to be fun to watch.

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  • http://www.agoracom.com Agoracom

    Hi, Mathew. I argued strongly that YT could not go IPO despite the test balloons sent up over the past few months. Today’s deal proves that point.

    The Google acquisition, on the other hand, makes a lot of sense. Google brings the muscle and ability to make the kind of content deals announced this morning. YT could never have achieved those on their own.

    What I find particularly interesting is the consistency in the partnership press releases this morning that YT users would be able to used licensed content to produce their own content for YT. Very smart.

    Will there by copyright issues? If I were a content owner, I would first approach Google and find out how much revenue I can generate by working with them. Short of Google being unreasonable, I’d rather partner than litigate, which is exactly why Sony, CBS, Universal, etc. announced their YT partnerships this morning.

    Google isn’t stupid and neither are the content owners. Litigation and partnerships are both about money, so you can bet the partner route will be the preferred route. Look for more dominos to fall in the next few weeks and YT becoming a phenom.

    Is Fox the wildcard (as stated by Cuban)? I don’t think so. They are still a content company and they don’t want to get shut out of YT. Besides, they came to terms with Google re: MySpace, so why couldn’t they come to terms here?

    This deal is diabolical. Google will look like a genius 12 months from now.

    Best,
    George

  • http://www.mathewingram.com/work Mathew Ingram

    I think you’re right, George. I hope this is the start of a new approach by content owners to new media ventures like YouTube. Time will tell whether it is or not.

  • http://www.agoracom.com Agoracom

    Time will tell but I’m going to jump off the fence and say this deal will be the catalyst of many content collaborations in the months and years to come.

    Best,
    George

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