Digg for free vs. Digg for dough

by Mathew on August 6, 2006 · View Comments

I apologize for any repetition, but I continue to be fascinated by the ideas bubbling up around Jason Calacanis’s offer to the top Diggers and Newsvine and Reddit users (most recent post is here — and yes, I know that writing about Jason only encourages him, like paying attention to a child holding his breath). The latest clash came at Wikimania, the conference on Wikipedia and related “open-source knowledge” projects that was held recently at Harvard’s Berkman Center.

Yochai Benkler — author of The Wealth of Networks — spoke about his theories of networked knowledge systems, and Jason jumped up to suggest that his offer to pay the top Diggers, which has gotten several to jump ship for the new Digg-ified Netscape, contradicted some of Yochai’s theories. This moment could almost have been choreographed by notorious Wikipedia skeptic Nicholas Carr, who recently wrote a post about the contrast between Benkler’s ideas and Jason’s offer (he posted a followup response from Benkler as well).

There’s more from Jason on the Benkler speech at Wikimania here, and Andy Carvin has a nice overview of what happened at Digital Divide. A blogger named Alex Halavais also has some thoughts about the metaphor used by Jason in his response to Benkler (and others) — namely, the idea that while there are volunteer firefighters, there are also paid firefighters, and one doesn’t necessarily make the other less useful or important.

Does paying Diggers somehow cheapen what all Diggers do, or change the structure of the social-networking model so much that it wrecks it somehow? Or does it give others something to aspire to, and reward those who try harder? Will it spark efforts to game the system, and thus remove something crucial from the equation, or can both paid and unpaid exist side-by-side without harming each other? I’m not the only one interested in the idea — Matt McAlister also has some thoughts that are well worth reading.

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  • http://starkedsf.com/archives/talk-of-the-town-monday-august-7/ Starked SF » Blog Archive » Talk of the town: Monday, August 7

    [...] Mathew Ingram on Calacanis and Rose. [...]

  • http://www.RohanJayasekera.com/blog Rohan Jayasekera

    I believe that paid and unpaid can usefully coexist. Each digg, Netscape, or similar site has votes representing the tastes of its particular set of users, its community. So if the digg community happens to pick out stories that suit me, more than the Netscape community does, digg is where I’ll be. Even if I and the rest of my community don’t get paid.

  • Mathew Ingram

    Thanks for the comment, Rohan. I would agree, but I think there are going to be tensions there that will be interesting to watch.

  • Lina Papasotiriou

    Hi Mathew,

    I do not think there is anything wrong with people getting paid for their work. I think good work should be recognized and one way to earn such recognition is monetary. Nothing wrong with doing what you love and getting paid for it.

    Lina

  • http://www.mathewingram.com/work/2006/09/11/paying-the-users-an-ongoing-saga/ Paying the users — an ongoing saga » Mathew Ingram: mathewingram.com/work

    [...] I’ll leave questions of spin to the spin-meister. I’m not convinced that the issue of paying submitters for their work is quite settled yet. As I wrote when Jason jumped up to confront Yochai Benkler about his theories on social networks, I think there are a lot of questions yet unanswered (Marshall Kirkpatrick has a nice overview of the issues at TechCrunch). [...]

  • http://mathewingram.com/media/2006/12/07/diggers-will-find-a-way-to-get-paid/ mathewingram.com/media » Diggers will find a way to get paid

    [...] If nothing else, Jason Calacanis did one thing while he was running the revamped Netscape.com: By hiring away some of the top users at Digg, he ignited a debate about whether to compensate the top submitters to a “social media” site. Digg co-founder Kevin Rose said that he would never pay top Diggers because it would ruin the open and social nature of the site, and I tend to agree with him (I wrote about it here and here). [...]

  • http://www.mathewingram.com/work/2006/12/07/diggers-will-find-a-way-to-get-paid/ Diggers will find a way to get paid » Mathew Ingram: mathewingram.com/work

    [...] If nothing else, Jason Calacanis did one thing while he was running the revamped Netscape.com: By hiring away some of the top users at Digg, he ignited a debate about whether to compensate the top submitters to a “social media” site. Digg co-founder Kevin Rose said that he would never pay top Diggers because it would ruin the open and social nature of the site, and I tend to agree with him (I wrote about it here and here). [...]

  • http://themulife.com/?p=400 Legalizing The Underground Digg Economy

    [...] The point here is not to out the Diggers or the sites they are working for, so I have left out the name of the person emailing me, his position, and the company he works for. While I personally don’t condone getting paid by content producers to contribute content to socially driven sites, it is understandable why people do and here is my attempt to understand why monetarily motivating the ’social’ aspect of social media gets a bad rep., and how to rectify the problem without compromising the sites’ integrity and quality. I remember Kevin Rose saying that he wants Digg to be a “true, free, democratic social platform devoid of monetary motivations,” and that “When something makes it to the front page, the only motivation should be that the story was interesting to somebody, not that they were paid to do it.” I completely disagree with people who think it is a bad idea to monetarily motivate social bookmarkers. [...]

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