It seems that someone at NBC finally woke up and got a clue about the marketing impact of an event like that, and the potential that a site like YouTube offers, because the two have now struck a deal whereby the video site will promote clips of NBC’s new shows and host a contest as well. YouTube CEO Chad Hurley said that the deal is clear proof “that we’re building a viable, long-term business, and it’s showing there’s common ground between traditional and new media.”
This comes at the same time as Warner Brothers has struck a deal with a video site called Guba to sell and/or rent full-length movies and TV shows. Warner has also signed a partnership with Bram Cohen’s BitTorrent to use the peer-to-peer technology to distribute content. Of course, said content will be all crapped up with Microsoft’s DRM (digital rights management) restrictions, but it’s a start.