That was a few days ago, and now I read on Steve Rubel’s blog that someone has stolen my idea. A virtual panel discussion on marketing to avatars will be held in Second Life with Paul Hemp, who wrote a recent piece in the Harvard Business Review all about… yes, marketing to avatars. Among the other panelists are Tony Walsh of Clickable Culture.
This is a fascinating area, I think. I haven’t played around much with Second Life, but I’ve checked out There.com and done some looking around a few other virtual worlds such as Project Entropia, and the whole idea of marketing to avatars is an interesting one. And let’s face it — if companies such as Adidas don’t get in there and do their own marketing, they are likely to find someone else doing it for them.