Yes, it’s kind of a cruel joke, but…

by Mathew on May 29, 2006 · Comments

I know it can’t have been easy being stuck in the glass elevator in Apple’s cool new store in New York, but since no one died in this tragic accident, I feel safe in making what I consider to be the obvious comparison with Apple “locking” people into iTunes via its use of DRM and a proprietary music format. I know, I know — I should grow up.

apple elevator

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  • What you should do is improve your accuracy. AAC isn't a proprietary format any more than MP3 is, iPods play a wide range of audio formats, and customers are under no obligation to buy the iTunes Music Store’s DRM-locked music, which observably isn’t a deterrent for actual consumers.

    I assume you would prefer the Windows solution, which is in no way proprietary and involves no DRM?
  • Mathew Ingram
    I'll try to improve my accuracy if you try to improve your reading and comprehension, Joe. You'll notice that I never said AAC was a proprietary format. The wrapper that Apple applies to it in order to ensure that the lock-in DRM works is proprietary, which is what I was referring to. And no, I don't prefer the Windows solution -- not sure why you would assume that. If someone got stuck in a glass elevator in the Microsoft store, I would likely post something very similar.
  • Sunday Driver
    meow!!!

    BrumBrumBrummmm...
    SPLAT.
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