All these reports are anecdotal, obviously — as is the fact that neither my 16-year-old daughter nor my 13-year-old daughter use MySpace, and neither do any of their friends. They use Nexopia and MSN Spaces (which apparently has over 100 million users now) and FriendPages.com and lots of other sites. Is MySpace huge? It certainly is, although as more than one person has mentioned, its page-view figures (which put the site ahead of eBay, and just about everyone else except for Yahoo) are almost certainly wildly inflated.
I would agree with Stowe that MySpace is like a nightclub that is super-hot right now — and that kind of thing almost never lasts, especially when some big company buys the hot nighclub and everyone starts writing about it. Speaking of the nightclub metaphor, I used it recently in a piece I wrote for The Globe and Mail about MySpace and the difficult of monetizing social networks.