Is MySpace last year’s hot nightclub?

by Mathew on May 26, 2006 · 5 comments

My old-media pal Scott Karp of Publishing 2.0 has a great post up about whether MySpace is peaking. There are some anecdotal reports that might lead one to believe that it is, including a recent story about how some teenagers see MySpace as “so last year.” This is just a single newspaper story (from Wichita, no less), but I still think both it and Scott are on to something — and then there’s a recent interview with some teenagers that Guy Kawasaki did, which adds some fuel to the fire as well. It was summarized at Flickr by Steve Jurvetson.

All these reports are anecdotal, obviously — as is the fact that neither my 16-year-old daughter nor my 13-year-old daughter use MySpace, and neither do any of their friends. They use Nexopia and MSN Spaces (which apparently has over 100 million users now) and FriendPages.com and lots of other sites. Is MySpace huge? It certainly is, although as more than one person has mentioned, its page-view figures (which put the site ahead of eBay, and just about everyone else except for Yahoo) are almost certainly wildly inflated.

I would agree with Stowe that MySpace is like a nightclub that is super-hot right now — and that kind of thing almost never lasts, especially when some big company buys the hot nighclub and everyone starts writing about it. Speaking of the nightclub metaphor, I used it recently in a piece I wrote for The Globe and Mail about MySpace and the difficult of monetizing social networks.

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