The TTC does the right thing

When I first heard about the YouTube rap video “I Get On The TTC,” which a couple of Toronto rappers recorded recently about the venerable — and much criticized — Toronto Transit Commission, I was really hoping that the TTC wouldn’t blow it by either ignoring or somehow trying to de-legitimize the video. I thought the fact that TTC commissioner Adam Giambrone is (as far as I can tell) about 19 years old might help them get with the “user-generated content” program, and for whatever reason it looks like that is in fact the case. According to a post at Torontoist, the duo got a call from Toronto officials, and wound up being honoured by Mayor David Miller and Giambrone, who played the video and even danced along, and then gave the two a free January Metropass. And some props are also due to Mayor Miller for the shout-out to “Spadina Bus,” the 1980s hit from The Shuffle Demons.

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About mathewi

I'm the chief digital writer at the Columbia Journalism Review in New York, and a former writer for Fortune magazine and the Globe and Mail newspaper.

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