Of Digg “refugees” and Mixx

Like my friends Mark Evans — who has mentioned it in comments on Rob Hyndman’s post and on TechCrunch — and Tony Hung of DJI, I am puzzled by Mike Arrington’s post on Mixx and how “Digg refugees” are making it their destination of choice. Digg refugees? I must have missed a memo somewhere. I know that there are all kinds of people who regularly get mad at Digg, but I wasn’t aware that there was a mass exodus.

I know that Mike only says that those who are dissatisfied with Digg “may” be heading to Mixx, but he sure makes it sound like a done deal. Why? Who knows. Slow news day in the blogosphere maybe? Mike says that Digg users “are showing an increasing amount of frustration with the Digg community, and many are leaving.” An increasing amount of frustration? That’s news to me too. And are many of the top Diggers really leaving? Mike mentions one: Greg Davies, who is interviewed here.

The only other evidence I can find for what Mike is saying comes from this post, which I can’t help but notice comes from a blog that claims to specialize in “social media SEO.” I’m not saying — I’m just saying. And even that one says that many of the top Diggers mentioned having left Digg, and haven’t even posted anything at Mixx. They’re just “checking it out.” Meanwhile, Mike admits that Mixx’s traffic is virtually zero compared to Digg. Why bother with the post then?

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