NYT traffic jumps after paywall drop

More ammunition (for those who need more) for the dropping of the New York Times’ pay wall: according to Nielsen data for October, the paper’s readership — in terms of unique visitors — jumped to 17.5 million in October, up from 14.6 million the month before. A rise of almost 3 million uniques in a single month is pretty incredible. Maybe it was all that Britney Spears coverage. Hat tip for the link goes to Beet, which has posted a video interview with Vivian Schiller of the Times.

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