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word+of+mouth

Finally, PayPerPost changes its tune

by Mathew on December 16, 2006 · View Comments

Anyone who has been following the debate in the blogosphere over “blog payola” — under-the-table compensation for a positive review of something — knows the name PayPerPost.com. The company emerged earlier this year and was instantly vilified for paying bloggers to write about clients, but not requiring them to disclose that compensation. Pete Cashmore of [...]

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